Inside the life of an influencer: Is being a content creator easy money – and how much do they make?

Free holidays, gifts galore, a gravy train of cash for next to no work — sure who wouldn’t want to be an online influencer these days? Turns out there’s a bit more to it than posting the odd vid or pretty pic... Here, top Irish social media insiders share the hidden toil and daily stresses that go on behind the scenes in the perfect-seeming life of an always-on content creator

What’s it really like to be a full-time influencer in Ireland?

Chrissie Russell

Dev Skehan had a job in PR that many people would dream of. In fact, it was a job she’d dreamed of. “I did drama and art in college, then a certificate in digital marketing and, along with content creating, that’s how I got the job in PR,” says the Dublin-based 26-year-old.

“I was like, ‘This is it! This is what people dream of!’ It was an office job, a good salary and the possibility not only to grow in the business but to grow the business itself, and I loved it.”