Caribbean Tourism Organization Marks 35 Years with Focus on Aviation’s Future at Caribbean Week

Thursday, May 16, 2024

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Marking its 35th year, the Caribbean Tourism Organization (CTO) will highlight the future of regional aviation at Caribbean Week, which will take place from June 16-21, 2024, at the InterContinental Times Square, located in midtown Manhattan.

The event, themed “Connecting the Globe, Celebrating Diversity,” will offer a range of activities focused on innovation and enhancing connections.

One of the central highlights is the Caribbean Airlift Forum, a vital platform for travel industry professionals, journalists, and members of the Caribbean Diaspora to explore air transportation challenges and prospects in the Caribbean.

Rosa Harris, CTO Board of Directors Chairman and the spokesperson for the event, will lead the forum. She pointed out the significance of the discussions, which will delve into topics such as new air routes, competitiveness in aviation, collaborative partnerships, investment in infrastructure, regulatory policies, and strategies for market demand. These discussions aim to improve dialogues between airlines, airports, tourism authorities, and aviation ministries, thereby increasing connectivity and access to Caribbean destinations.

“In the wake of the pandemic, Caribbean aviation has shown remarkable resilience and adaptability, rebounding strongly in key areas. However, as we celebrate these gains during our Caribbean Week in New York, it’s crucial that we don’t become complacent,” stated Harris.

“We must continue to innovate and address the persistent challenges within intra-regional tourism, which, while recovering, remains a challenge for many of our destinations,” she continued. “Our focus at the Caribbean Airlift Forum is not only on celebrating our successes but also on critically analyzing our challenges to strengthen and diversify our connections to, from and across the region, ensuring a more robust and connected Caribbean.”

Additionally, the week will feature a Business and Tourism Marketing Symposium, the Caribbean Media Awards, and sessions that will address topics like artificial intelligence, crisis communications, and multicultural marketing.

Supported by main sponsor the Bahamas Ministry of Tourism, Investments & Aviation, along with gold sponsors the Cayman Islands Department of Tourism and the United States Virgin Islands Department of Tourism, and with contributions from Diamonds International and the Caribbean Media Exchange, Caribbean Week in New York 2024 is set to be an essential gathering for tourism experts and stakeholders from the region and the Diaspora.

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