India Triumphs as 365-Day Tourist Hotspot at IMEX Frankfurt 2024

Thursday, May 16, 2024

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The Union Ministry of Tourism is participating in IMEX, Frankfurt from 14th-16th May 2024 to showcase India as a leading MICE (meetings, incentives, conferences, and exhibitions) destination to the global market.

IMEX serves as a pivotal platform for the global events industry, offering professionals valuable opportunities to enhance businesses and gain crucial insights.

The Indian tourism ministry has identified MICE as a key sector to combat seasonality and promote India as a year-round destination.

To support this effort, the Ministry has launched ‘Meet in India’ as a specialized sub-brand within the ‘Incredible India’ campaign.

This sub-brand aims to bolster promotional initiatives, highlighting India as an attractive MICE destination with excellent connectivity, state-of-the-art infrastructure, a dynamic knowledge base, and a wealth of unique tourist attractions.

During India’s G20 Presidency, over 200 meetings were held in 56 cities across the nation, boosting both domestic and international tourism.

This platform effectively showcased India’s strong MICE infrastructure and its rich cultural and natural heritage on a global stage.

Building on this momentum, the Ministry of Tourism is striving to position India as a premier global hub for MICE activities.

Significant progress has been made in improving internal connectivity by air and road, easing travel within the country, and opening new facilities for conferences and conventions, positioning India as a top destination.

In 2022, India was ranked 9th in the ICCA (International Congress and Convention Association) ranking of countries in the Asia Pacific region.

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