The Deputy Minister of Tourism, Fish Mahlalela, emphasizes that it’s time for Africa to showcase its full potential to the world.
Mahlalela delivered the keynote address at the Business Opportunity Networking Day (BONDay) during Africa’s Travel Indaba 2024 (ATI), laying the groundwork for the ATI event scheduled to commence tomorrow and run through Thursday at the Inkosi Albert Luthuli Convention Centre (ICC) in Durban.
“It is up to us as Africans to open the world’s eyes to what we have to offer as a continent and take charge of the narrative because only when we are proactive, will we control our destiny,” he said.
The Africa’s Travel Indaba (ATI) presents a diverse range of Africa’s premier tourism offerings, drawing African exhibitors, as well as international and local buyers and media representatives from around the globe.
He said: “There is no opportune time to do that than at Africa’s Travel Indaba, which takes place during May, which significantly, is also Africa Month. Today, we gather not merely as representatives of businesses, but as catalysts of change, and architects of a future defined by co-operation and collective success.”
Mahlalela added that transformation is important, especially in the South African economy for tourism to thrive. “Transformation becomes a necessity in South Africa because there is inequality and poverty,” says Mahlalela.
Mahlalela further noted that despite existing challenges, progress is evident through the development of small businesses and the promotion of tourist visits to township enterprises.
Following Deputy Minister Mahlalela’s speech, a panel of prominent entrepreneurs engaged in a discussion. South Africa continues to serve as the gateway to the continent.
The CEO of Motsamayi Tourism Group, Jerry Mabena, said the Motsamayi Tourism Group prides itself in building iconic destinations such as the Kruger Shalati – The train on the Bridge and the Nelson Mandela house, where he stayed from 1992 to 1998 in Gauteng, which has been converted into a hotel.
“We’ve just a finished a camp in Dinokeng, outside of Johannesburg, which is a pop-up hotel. We put it up for four nights and after that we pull it down,” he said.
South African Tourism CEO, Nombulelo Guliwe, said tourism is a catalyst for job creation and it is important for everyone in the ecosystem to be aware of the role they play.
She participated as one of the panelists in a discussion titled “Driving Local Economies Through the Tourism Value Chain.”
“Platforms like Africa’s Travel Indaba and other South African Tourism-owned trade shows as well as those we participate in are important for creating an enabling environment for people in the sector to have access to information,” said Guliwe.
Panelist Zinhle Mqadi, at the helm of Max’s Lifestyle, the uMlazi township shisanyama evolved into an upscale dining establishment, highlighted their partnership with fellow local service providers in both the township and the city. Together, they aim to provide a holistic township tourism experience extending beyond mere visits to a shisanyama.
In the realm of South African property development, Brian Mpono, CEO of Oceans Mhlanga Development, highlighted their involvement with counterparts across the continent. Other African nations have sought their assistance in constructing infrastructure akin to the Oceans Mall in uMhlanga.
During the session on “The Future of Travel Through the Eyes of the Youth,” three young travelers shared their journeys of turning their passion for travel into successful ventures while exploring various corners of the continent.
Acacia Denison and Michael Monk, founders of Yeti the Van, recounted their experiences visiting over 100 campsites across South Africa in their self-converted van, which also serves as their residence.
Monk said they generate income through brand placement. “We offer brands diversity because we are at a new location all the time. We also cover establishments. They pay for us to travel. We put ideas into their heads when we pitch because they might not be thinking about their brands that way,” he said.
Denison and Monk, who are partners both in travel and in life, have been exploring off the beaten path for the last three years.
Katchie Nzama, a solo adventurer, has ventured through 35 African nations. Her journey commenced as a response to feeling constrained by the corporate world. Setting off on a Cape to Cairo expedition, she hasn’t glanced back in the ten years since.
“The travelling community is huge and people are always excited to meet someone from South Africa. When I arrive in a country, I go to the South African embassy and get emergency contact details and let them know that I am travelling solo. I am a digital content creator and a travel writer,” said Nzama.
During a conversation titled “Advancements in Airlift Across Africa,” Hamish Erskine, CEO of Dube TradePort, reflected on the 14-year trajectory since its establishment in 2006.
He stressed the importance of prioritising cargo transport to sustain operational growth. “Cargo remains the lifeblood of our operations, driving our focus and innovations,” he said.
Mpumi Mpofu, the CEO of Airports Company South Africa, echoed Erskine’s sentiments, underlining the significance of intra-African tourism. “Without robust travel networks within the continent, the potential for growth remains stunted,” she remarked.
She offered insights into the company’s resilience following the events of 2019, highlighting impressive statistics of 54 million passengers traveling through their global airport network.
She commended the pivotal role played by airports such as OR Tambo International and King Shaka International in driving this expansion.