TAT And Alipay+ Launch Thrilling New Platforms To Boost Thailand Tourism

Thursday, May 16, 2024

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Today, the Tourism Authority of Thailand (TAT) along with Alipay+, managed by Ant International, revealed plans to enhance their collaboration. This initiative includes several new features designed to draw more visitors to Thailand and improve their experience, especially in light of the increasing travel demand.

Mr. Chattan Kunjara Na Ayudhya, TAT Deputy Governor for International Marketing – Asia and the South Pacific, said “The partnership with Alipay+ plays an important role in attracting tourists and ensuring they enjoy their Thai experience; through such partnerships, TAT is on track to meet 2024 goals. We are glad to see Alipay+ transactions growing rapidly. With even more Alipay+ coverage acceptance, the transactions will only grow, especially in smaller cities, stimulating the economy, particularly for SMEs, across Thailand. We’re taking the next step to strengthen our partnership with the new digital innovations for Chinese tourists, the top market for Thailand, and continue to expand these innovations to more tourists in future.”

Digital Innovations Boost Travel Experience in Thailand

Thailand remains a preferred destination for Chinese tourists. TAT reports that from January to April 2024, approximately 2.35 million Chinese tourists visited Thailand. During the Labor Day holiday in 2024, transaction data from Alipay, a partner of Alipay+, highlighted that Thailand is the most popular Southeast Asian destination for these tourists, showing a 161% transaction increase over the previous year and exceeding pre-pandemic levels.

TAT plans to introduce Alipay+ D-hub and the Amazing Thailand e-Card on Alipay initially for Chinese tourists, with plans to expand availability to other Alipay+ payment partners.

TAT is pioneering globally with the launch of Alipay+ D-hub. This in-app mini program offers a wealth of travel information, including local recommendations, and guides to cities and provinces in Thailand.

The Amazing Thailand e-Card aims to connect tourists with local businesses, boosting visibility for Thailand’s tourism sector and allowing tourists to discover new merchants and access exclusive deals.

At the start of 2024, Alipay+ launched the Alipay+ D-store in Thailand. This digital platform enables both locals and tourists to scan a QR code at a store, customize their order, and pay directly via their mobile devices. Notable participating merchants include international and local F&B outlets like Dairy Queen and Burger King.

Commenting on these new developments, Mr. Edward Yue, General Manager, Southeast Asia, Australia and New Zealand & Global Strategic Partnerships, Ant International, said “The Tourism Authority of Thailand has been at the forefront of digitalizing the Thai tourism industry, enhancing the experience for tourists and local businesses. At Alipay+, we’re extremely excited to see the real benefits it brings to the community by supporting these efforts through mobile payments, marketing and broader digitalization. Building on the success of our partnership, we continue to jointly introduce innovations to Thailand, ensuring that the mobile-savvy travellers of today can fully immerse themselves in uniquely Thai experiences, discovering, shopping, and eating with just their mobile phones. We look forward to continuing to support TAT’s goals for 2024 and positioning Thailand as a premier travel destination.”

Seamless Payments Across Thailand with Alipay+

From January to April 2024, Thailand welcomed over 12 million international visitors.

Additionally, transaction volumes through Alipay+ surged by 70% in the first four months of 2024, compared to the last four months of 2023. The majority of this spending involved Alipay (Chinese mainland), Touch ‘n Go eWallet (Malaysia), AlipayHK (Hong Kong SAR), and Kakao Pay (South Korea). Coordinated marketing strategies have led to a 52% rise in Alipay+ transactions during the 2024 Songkran festival, compared to the previous month.

Alipay+ is expanding its acceptance across Thailand, covering over 400,000 merchants nationwide, including remote areas. This expansion enhances the travel experience by facilitating easier payments throughout the country.

New merchants on the Alipay+ network include various F&B outlets, wellness centers, and attractions such as the food stalls at CentralWorld, Let’s Relax Spa, and the Grand Palace. Alipay+ will also be available soon on the Bangkok Mass Transit System (BTS), providing a convenient payment option for transportation.

A Thailand+ Experience Campaign

TAT and Alipay+ are also launching the “A Thailand+ Experience” campaign to showcase the diverse and unique experiences available to tourists in Thailand. This campaign, coupled with seamless mobile payments and digital innovations, aims to enrich the tourist experience. Additionally, selected Key Opinion Leaders (KOLs) will spotlight their preferred local merchants in secondary cities, which will be featured on the TAT website and the Alipay+ D-hub. National voucher packs will also encourage exploration and spending in these areas.

Since its inception by Ant International in 2020, Alipay+ now connects more than 88 million merchants across 57 countries to 1.5 billion consumer accounts linked to over 25 e-wallets and banking apps, simplifying global travel and payment for consumers and helping merchants broaden their international consumer engagement and digital marketing strategies.

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