The World Travel & Tourism Council (WTTC), in collaboration with IC Bellagio and members of the private Travel & Tourism sector, has unveiled a fresh initiative aimed at educating travelers on sustainable exploration.

Under the banner of ‘Community Conscious Travel,’ WTTC and IC Bellagio are teaming up to advocate for mindful travel practices that strike a balance between local residents’ well-being, the traveler experience, and the ecological integrity of popular destinations.

This campaign urges travelers to make conscientious choices, such as opting for off-peak travel times, promoting year-round tourism, and exploring lesser-known, emerging destinations. These decisions not only alleviate pressure on local infrastructure but also foster the long-term sustainability of communities, businesses, and ecosystems by ensuring a steady flow of visitors throughout the year.

Scheduled for full launch just before the 2024 Summer season, WTTC plans to leverage video-based storytelling across its social media platforms to spotlight the immense benefits that tourism brings to destinations and their inhabitants.

Italy serves as the inaugural focus of this initiative, aimed at generating awareness and dialogue around Community Conscious Travel and the positive social impact of responsible tourism. Italy’s example underscores the economic significance of the Travel & Tourism sector, which contributed nearly €215 billion to the country’s economy and sustains close to three million jobs. Notably, the sector provides employment opportunities for women and young people across various skill levels and industries.

By showcasing how both local communities and visitors can reap the rewards of socially responsible tourism, the campaign seeks to foster sustainable growth and prosperity. With the sector projected to support nearly 350 million jobs worldwide this year, it underscores the pivotal role of Travel & Tourism as an economic driver.

As the sector continues to expand, it is crucial to prioritize effective management strategies to ensure sustainable development and thriving communities.

Julia Simpson, WTTC President & CEO, said: “Our Community Conscious Travel campaign shows how consumers can travel the world while making a positive impact and supporting local communities.

“There have always been very popular tourist sights and it is critical for destinations and local governments to work hand in glove with local communities to manage visitors in a way that benefits everyone. In Italy, and many other countries around the world, it is often visitors that help keep authentic arts, culture, and crafts alive.”

Andrea Grisdale, IC Bellagio CEO & Founder, said: “Across the spectrum of Travel & Tourism, the significance of people cannot be overstated. They are the lifeblood of this vibrant industry, intrinsic to the experience that travel provides and, ultimately, the economic growth it creates.

“At IC Bellagio we believe that Travel & Tourism is all about the people, not the traveller alone but the communities and the individuals that welcome them. We hope this campaign will draw an even bolder line between these parties and highlight the truly positive and mutually beneficial relationship that can exist when we choose to travel in a more responsible way.

“We are hopeful the local stories will encourage global dialogue, motivating others to share solutions that can be put into action as we pair resident quality of life with the opportunity’s tourism presents.”

The World Travel & Tourism Council dedicates itself to cultivating alliances between private and public entities, with the goal of promoting sustainable travel practices and spearheading inventive solutions for conscientious tourism.

This fresh initiative alongside IC Bellagio aligns with the broader mission of the global tourism authority to promote a well-rounded strategy for managing tourism. It builds upon earlier initiatives such as Destination Stewardship and managing the prosperity of destinations.

Celebrating International Tea Day, Jin JiJi, the award-winning Indian Dry Gin crafted by Peak Spirits in Uttarakhand, sends heartfelt wishes to tea aficionados worldwide. Rooted in the esteemed legacy of tea, our brand reveres the enduring tradition and cultural significance of this cherished beverage. From the verdant tea estates of Darjeeling to the fragrant allure of Masala Chai, tea holds an esteemed position in our hearts, igniting our creative spirit. Today, we raise our glasses to the artistry of tea-making and the moments of camaraderie it fosters.

With its widespread consumption and cherished status, tea (chai) is often hailed as India’s national elixir. As the famed writer Mark Twain quipped, ‘Every Indian is a doctor, and every place is a tea (chai) place.’ Jin JiJi, crafted with the very essence of the ubiquitous masala chai in its botanical blend, pays homage to this universally adored brew, transcending borders and social divides much like its mellower counterpart, gin. The affinity between gin and tea extends beyond trendy libations; both boast illustrious histories intertwined with botanicals. Gin, with its juniper berry essence and medley of herbs and spices, shares a symbiotic relationship with the diverse realm of teas, each imbued with its own botanical tapestry.

Fueled by a deep-seated love for tea, Jin JiJi was born to elevate the harmonious fusion of gin and tea to unprecedented heights. Our odyssey commences with the acquisition of FTGFOP1 (Finest Tippy Golden Flowery Orange Pekoe 1) tea from the esteemed Jungpana estate. Infused with the essence of Darjeeling black tea, renowned for its refinement and distinct flavor profile, Jin JiJi presents a meticulously curated blend of botanicals, distilled in copper stills to yield a gin of unparalleled complexity. With subtle notes of clove, cardamom, holy basil, chamomile, orris root, and ginger, Jin JiJi offers a sensory voyage marked by sophistication and nuance.

The allure of the gin and tea soirée lies in its exploration. Venture into uncharted territories with Jin JiJi gin and tea pairings to uncover your bespoke flavor symphony. Embrace the unexpected, and you may find yourself pleasantly surprised by the harmonious flavor medleys you concoct.

This International Tea Day, on May 21st, savor the distinctive essence of this tea-infused Indian gin to captivate your loved ones with contemporary cocktails or a refined gin tea gathering.

Pricing and Availability:
Jin JiJi – Darjeeling
Goa: ₹ 1540/-
Karnataka: ₹ 2791/-
Maharashtra: ₹ 2050/-

The United States boasts an incredibly diverse array of museums, reflecting its rich cultural tapestry and historical depth. From world-renowned art collections to innovative science centers, each museum offers a unique window into the past, present, and future. In this comprehensive look, we explore some of the best museums in the United States that are a must-visit for tourists and residents alike.

The Metropolitan Museum of Art, New York

Located in New York City, The Metropolitan Museum of Art, or the Met, is one of the world’s largest and most comprehensive art museums. With a collection that includes over two million works of art, spanning 5,000 years of world culture, the Met is a powerhouse of art history. From ancient Egyptian artifacts to American decorative arts and everything in between, it offers something for every art lover.

The Smithsonian Institution, Washington D.C.

The Smithsonian Institution is not just one museum but a collection of museums and research complexes. It is the world’s largest museum, education, and research complex, with 19 museums and the National Zoo. Highlights include the National Museum of Natural History, the National Air and Space Museum, and the Smithsonian American Art Museum. Each museum offers extensive exhibits that cater to a variety of interests, from the evolution of natural history to the advances in aerospace.

The Art Institute of Chicago, Illinois

Known for its curatorial efforts and impressive range of permanent collections, the Art Institute of Chicago houses some of the most famous paintings in the world, including Grant Wood’s “American Gothic” and Georges Seurat’s “A Sunday on La Grande Jatte.” Its collection spans continents and centuries, featuring everything from ancient artifacts to modern and contemporary art.

The Getty Center, Los Angeles

Perched in the hills of Los Angeles, The Getty Center not only offers breathtaking views but also houses an impressive collection of artworks. Its well-curated collections include European paintings, drawings, sculpture, decorative arts, and photography. The architecture of the Getty itself is a work of art, designed by renowned architect Richard Meier.

The Museum of Modern Art (MoMA), New York

MoMA is often considered the most influential museum of modern art in the world. Located in Manhattan, it is home to an extensive array of modern and contemporary art from the likes of Salvador Dalí, Vincent van Gogh, and Claude Monet. MoMA’s exhibitions also focus heavily on film, performance, and design, making it a pivotal institution in the modern art scene.

The National WWII Museum, New Orleans

Dedicated to ensuring that the lessons of World War II are not forgotten, The National WWII Museum in New Orleans provides an in-depth look at the American experience during WWII. It features immersive exhibits, multimedia experiences, and an extensive collection of artifacts that bring history to life.

The Cleveland Museum of Art, Ohio

The Cleveland Museum of Art is renowned for its diverse and high-quality collection, which includes significant Asian and Egyptian art. Admission to this museum is free, making it accessible to all who are interested in exploring its extensive collections of more than 45,000 works.

The Museum of Science and Industry, Chicago

One of the largest science museums in the world, Chicago’s Museum of Science and Industry offers a hands-on approach to science. Some of its exhibits include a replica coal mine, a German submarine captured during World War II, and the Apollo 8 spacecraft that first orbited the moon.

The American Museum of Natural History, New York

This museum is one of the largest and most celebrated museums in the world, located across from Central Park in New York City. The American Museum of Natural History is famous for its exhibits of dinosaur skeletons and its extensive collection of specimens and artifacts that amount to over 33 million.

The San Francisco Museum of Modern Art (SFMOMA)

SFMOMA is renowned for its holdings of modern and contemporary art in the U.S. and its willingness to present thought-provoking modern and contemporary art exhibitions. The museum’s striking architecture and its commitment to education and public programs make it a pivotal cultural figure in the West Coast art scene.

The United States offers a myriad of museums that cater to every interest, from art and history to science and technology. Each museum provides a unique perspective on the cultural and scientific achievements of humanity. A visit to any of these top museums offers an enriching experience that broadens one’s understanding of the world and its diverse history. Whether you’re a history buff, art lover, or science enthusiast, the museums in the United States are sure to provide an unforgettable experience filled with learning and discovery.

Incubase Studio is pioneering touring experiences in Southeast Asia, featuring cutting-edge production techniques. Their successes include the One Piece “The Great Era of Piracy” Exhibition Asia Tour and The Conjuring Universe Tour. Their latest addition, the Attack on Titan: Final Exhibition in Malaysia, opened on April 25th. With this new addition, Incubase Studio continues to offer audiences the chance to engage with iconic franchises in innovative ways.

Incubase Studio, a dynamic entertainment producer and organizer in Hong Kong, collaborates with top-tier franchises like One Piece, Demon Slayer, Jujutsu Kaisen, Attack on Titan, and Hollywood hits including The Conjuring Universe, Frozen, and The Minions to create unforgettable entertainment experiences.

The Conjuring Universe Tour, which plunges participants into iconic scenes from the most successful horror franchise ever, premiered in Malaysia and recently toured Taiwan. Meanwhile, the One Piece “The Great Era of Piracy” Exhibition Asia Tour has been enthralling audiences across various locations, starting from Hong Kong, Malaysia, Indonesia, and now in Thailand, with plans for further expansion across Asia. After the recent conclusion of the Minion’s Perspective exhibition at Malaysia’s Resorts World Genting, the new Attack on Titan: Final Exhibition came to life in April at Fahrenheit88 in Kuala Lumpur.

Looking Forward to Exciting Adventures

In 2024, Incubase Studio is set to unveil an even more thrilling lineup of adventures across Asia. Expanding on the success of collaborations with One Piece and The Conjuring Universe, they intend to captivate audiences with more beloved entertainment franchises like Peppa Pig, Dragon Ball, and Crayon Shinchan, all brought to life.

“Incubase’s content is available for a limited time, offering refreshing experiences to visitors in densely populated regions, while our highly reusable and mobile equipment is at a fraction of the cost of constructing permanent theme parks and attractions,” shared Sion Yip, Founder and Managing Director of Incubase Studio. With over 20 years of expertise in branding, physical and digital entertainment, animation and movie production, Sion Yip’s leadership drives the company’s success.

Their innovative touring experience model pushes production boundaries, enabling faster turnaround times, broader geographic reach across multiple countries annually, and an asset-light approach. Consequently, Incubase Studio’s productions have attracted significant attention from commercial real estate and entertainment facility operators throughout Asia, drawn by the compelling opportunities presented by their unique model.

Primed for the Entertainment Boom

Incubase Studio’s successful touring exhibitions demonstrate their capacity to deliver exceptional entertainment experiences and highlight the demand for such experiences in Southeast Asia. With the Location Based Entertainment industry valued at US$3.5 billion in 2023, there’s ample space for further growth in this dynamic industry post-pandemic.

With plans for a design and project management hub in Kuala Lumpur to serve the region, Incubase Studio is well-positioned to capitalize on the increasing popularity of Japanese animation intellectual properties, shaping the future of entertainment in Southeast Asia.

Beyond touring, Incubase Studio boasts an impressive track record in organizing IP-based attractions, including The World of Studio Ghibli Animation Exhibition, The Art of DC Exhibition, and Frozen the Exhibition in Hong Kong. With more than 100 licensing projects under our belt, we’ve forged successful partnerships with renowned international licensors like Disney and Warner Bros. Discovery, Universal, Sanrio, and Toei Animation, Incubase Studio continues to establish itself as a trusted industry partner.

Dive into luxury at The Ritz-Carlton, Pune this summer. Experience impeccable service, gourmet cuisine, and rejuvenating spa treatments.

This summer, uncover a haven of lavishness and refinement at The Ritz-Carlton, Pune. Immerse yourself in luxury at every corner, where impeccable service, gourmet cuisine, and unparalleled spa indulgences await. The Ritz-Carlton, Pune presents its exclusive ‘Summer Staycation offer,’ blending relaxation with culinary pleasures, perfect for guests of all generations. This meticulously crafted experience seamlessly combines luxurious accommodations with a variety of immersive activities, ensuring each guest creates cherished memories and feels revitalized.

From the instant of your arrival, The Ritz-Carlton, Pune promises an extraordinary experience. Enjoy complimentary early check-in at 11 a.m. and late check-out at 3 p.m., granting you ample time to savor the elegance of this retreat. Our premium limousine transfer service ensures a seamless and sophisticated journey to and from the hotel, setting the tone for your entire stay.

Commence each day with a sumptuous breakfast buffet at Three Kitchens Restaurant and Bar, boasting a diverse selection of international delicacies and local delights. As the day transitions into dusk, embark on a culinary odyssey with delectable lunch and dinner buffets.

Indulge in timeless sophistication with our Signature Afternoon Tea at Three Kitchens Restaurant & Bar, featuring an assortment of exquisite pastries, artisanal teas, and freshly baked scones.

The Ritz-Carlton Spa, Pune, invites you to enter a realm of serenity. With a complimentary INR 1,000 spa credit per stay, indulge in tailor-made therapies designed to rejuvenate your body and mind. Our adept therapists personalize treatments to suit your preferences, ensuring you depart feeling renewed and invigorated, as each spa experience is meticulously crafted to transport you to a state of bliss.

For those seeking a touch of luxury, we offer in-room celebration decorations to commemorate any occasion with sophistication (additional charges apply). Whether it’s a romantic anniversary or a significant birthday, we guarantee an unforgettable moment.

Ritz Kids provides a complimentary stay and dine experience, alongside an array of exclusive activities crafted to entertain and engage. From interactive cooking classes to in-room night safaris, our family-friendly offerings promise both enchantment and enrichment.

Break away from the ordinary this summer and embrace a realm of luxury with The Ritz-Carlton, Pune. Delight in the specially curated staycation offer, where guests are treated to an elevated level of comfort and indulgence.

The 60th anniversary of diplomatic ties between China and France is being splendidly commemorated at the 2024 Foire de Paris (Paris Fair), held from May 1st to 12th. Various events are shedding light on the deepening cultural exchange between the two nations, with a special spotlight on the Yellow River, renowned as the cradle of Chinese civilization.

Shandong, a prominent Chinese province with significant economic and cultural influence, is taking the forefront with its Yellow River Culture Exhibition. This exhibition, organized in collaboration with the China Public Relations Association, the Information Office of Shandong Provincial People’s Government, Shandong Radio and Television Station, and Shandong International Communication Center, is showcasing impressive strides in ecological preservation and top-tier development along the Yellow River. Visitors are treated to an immersive experience delving into the river’s rich historical significance and vibrant contemporary existence. Bilingual documentaries and captivating short videos such as “Life at the Yellow River Delta” and “Gently Tell the Story of the Yellow River” are enthralling audiences.

On May 4th, the inaugural theme event “When the Yellow River meets the Seine” premiered at the Chinese Culture Exhibition Area. This event showcased a diverse array of cultural products, intangible heritage, and captivating documentaries from nine provinces along the Yellow River. Presented by the Shandong International Communication Center and Shandian News, the event employed a mix of video presentations, physical exhibits, and global live broadcasts to unveil the ecological conservation and sustainable development initiatives within the Yellow River basin. It provided a fascinating insight into the distinctive allure of China’s iconic river.

In the Lunar calendar, 60 years are denoted by “Jia Zi”, signifying a new beginning. Through collaborative efforts, China and France are poised to deepen their cooperation and chart a more prosperous path, fully harnessing the potential of international friendship.