Berlin Celebrates 5 Years of Sustainable Meetings at IMEX

Tuesday, May 14, 2024

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Starting today until May 16th, the Berlin Convention Office by visitBerlin will showcase the German capital at IMEX in Frankfurt/Main, the premier trade fair for the event and convention sector. Over 8,000 industry professionals will convene with 2,300 exhibitors from 150 nations. At the Berlin booth, attendees can explore updates from Berlin, venue options, unique experiences, and assistance from the Berlin Convention Fund. They’ll also discover strategies for sustainable event planning, supported by visitBerlin’s Sustainable Meetings Berlin initiative, marking its fifth year.

Michael Biel, State Secretary of the Senate Department for Economics: “The future of the congress industry is sustainable and it lies in Berlin. We are continuing to expand the location, we are attracting new events internationally and we are consciously positioning ourselves as a congress metropolis with high sustainability standards. Five years of successful work by the Sustainable Meetings Berlin initiative and a growing number of events that are choosing Berlin for this very reason show that we are succeeding. Sustainability is a living brand essence of our city.”

Sabine Wendt, Managing Director of visitBerlin: “Together with customers and partners, we are making Berlin more sustainable. IMEX is the ideal setting to celebrate five successful years of Sustainable Meetings Berlin with customers from all over the world. Together, we have succeeded in paving the way for a more sustainable Berlin event industry. Our vision remains to position Berlin as one of the most sustainable, innovative and reliable destinations worldwide. Many thanks to the Senate Department for Economics, Energy and Public Enterprises, which has supported this initiative from the very beginning.’ 

Celebrate Sustainability: 5 Years of Sustainable Meetings in Berlin! Join us on Tuesday, May 14th, as the Berlin Convention Office, along with 15 partners, hosts a special birthday celebration for trade fair attendees. Starting at 4 pm at the Berlin stand in Hall 8 (Stand F010), we’re commemorating the impactful journey of Sustainable Meetings Berlin. Over the past five years, this initiative has played a crucial role in fostering sustainability within the event industry. Since 2019, the Berlin Convention Office of visitBerlin has been dedicated to assisting event planners worldwide in organizing eco-friendly events. This milestone event showcases the collaboration of approximately 75 certified service providers, ranging from venues to transport companies, all committed to sustainability.

Customers and partners are highly supportive of Berlin’s dedication to sustainability. Industry voices affirm that striving for a more sustainable MICE world and tourism sector is worthwhile.

Bridget Barbieri, Event Manager of the ESGE (European Society of Gastrointestinal Endoscopy): “ESGE is committed to doing all it can to reduce the inevitable carbon footprint which is created by bringing together experts and collaborators to advance education in gastrointestinal endoscopy. When planning to host the meeting in Berlin in 2024, ESGE turned to visitBerlin for support and guidance. From the outset, the team at visitBerlin accompanied and guided us in many aspects of our preparations and attempts to make our event as sustainable as possible. It became quickly apparent to us that the City of Berlin is truly committed to hosting sustainable events and to supporting conference organisers in many practical ways. We benefitted greatly from the clearly defined sustainability guidelines.”

Kathleen Beyer, BEN (Berlin Event Network e.V.): “The board of BEN is delighted to congratulate Sustainable Meetings Berlin, a sustainable initiative of the city, on its fifth anniversary. As a great supporter of Sustainable Meetings Berlin, BEN has actively supported the certification within its membership from the very beginning. We are proud to be part of this important movement and remain committed to a sustainable future for Berlin.”

As an extension of Sustainable Meetings Berlin, visitBerlin has broadened the initiative with Sustainable Berlin. Over the past year, the company has been accrediting tourism service providers under this banner.

In 2024, the Berlin Convention Office of visitBerlin is reintroducing the renowned creative business event BESTIVAL as the ‘International BESTIVAL Masterclass.’ This year, it will feature three exclusive masterclasses comprising workshops and genuine Berlin encounters. The primary focus areas will be Innovation in July, Sustainability in October, and Community Building in November.

Berlin, renowned as one of the premier destinations for both leisure getaways and professional endeavors, is set to host UEFA EURO 2024. Commencing on 15 June at the iconic Olympic Stadium, this football extravaganza marks the beginning of six thrilling matches to be held in Berlin. As Europe’s grandest football spectacle unfolds, the spotlight will shine brightly on Berlin, captivating football enthusiasts, locals, and global visitors alike. Notably, the city’s famed Brandenburg Gate will transform into the world’s largest football goal, symbolizing the unity and fervor of this prestigious event.

The hosting of the European Football Championship in Germany, particularly in Berlin, is a monumental achievement, offering invaluable promotional opportunities. For the Berlin Convention Office, EURO 2024 presents a golden chance to showcase the city’s prowess in hosting major events, portraying Berlin as a welcoming, cosmopolitan hub on the global stage. This event coincides with a significant milestone as Berlin prepares to commemorate the 35th anniversary of the fall of the Berlin Wall in autumn 2024, further enhancing its appeal as a city of freedom and historical significance.

Recognized as one of the top global destinations for city breaks, Berlin continues to charm travelers worldwide. TimeOut magazine’s ‘Best Cities in the World 2024’ ranking places Berlin among the top three alongside New York and Cape Town, underscoring its allure and vibrancy. Moreover, Berlin’s prominence as a prime business travel destination is affirmed by its top ranking in the Destination Brand 23 Business study, reflecting its appeal for business travelers seeking sustainable and value-driven experiences.

At IMEX, a premier event for the congress and event industry, Berlin will be represented by 15 esteemed partners showcasing the city’s diverse offerings. From renowned hotels like The Westin Grand and Grand Hyatt Berlin to unique venues like Bolle Festsäle and cultural experiences provided by agencies such as cultour-incoming GmbH & Co. KG, Berlin’s hospitality and event capabilities will be on full display, reaffirming its status as a leading global destination for business and leisure alike.

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