Home»MICE NEWS» Berlin Celebrates 5 Years of Sustainable Meetings at IMEX
Berlin Celebrates 5 Years of Sustainable Meetings at IMEX
Tuesday, May 14, 2024
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Starting today until May 16th, the Berlin Convention Office by visitBerlin will showcase the German capital at IMEX in Frankfurt/Main, the premier trade fair for the event and convention sector. Over 8,000 industry professionals will convene with 2,300 exhibitors from 150 nations. At the Berlin booth, attendees can explore updates from Berlin, venue options, unique experiences, and assistance from the Berlin Convention Fund. They’ll also discover strategies for sustainable event planning, supported by visitBerlin’s Sustainable Meetings Berlin initiative, marking its fifth year.
Michael Biel, State Secretary of the Senate Department for Economics: “The future of the congress industry is sustainable and it lies in Berlin. We are continuing to expand the location, we are attracting new events internationally and we are consciously positioning ourselves as a congress metropolis with high sustainability standards. Five years of successful work by the Sustainable Meetings Berlin initiative and a growing number of events that are choosing Berlin for this very reason show that we are succeeding. Sustainability is a living brand essence of our city.”
Sabine Wendt, Managing Director of visitBerlin: “Together with customers and partners, we are making Berlin more sustainable. IMEX is the ideal setting to celebrate five successful years of Sustainable Meetings Berlin with customers from all over the world. Together, we have succeeded in paving the way for a more sustainable Berlin event industry. Our vision remains to position Berlin as one of the most sustainable, innovative and reliable destinations worldwide. Many thanks to the Senate Department for Economics, Energy and Public Enterprises, which has supported this initiative from the very beginning.’
Celebrate Sustainability: 5 Years of Sustainable Meetings in Berlin! Join us on Tuesday, May 14th, as the Berlin Convention Office, along with 15 partners, hosts a special birthday celebration for trade fair attendees. Starting at 4 pm at the Berlin stand in Hall 8 (Stand F010), we’re commemorating the impactful journey of Sustainable Meetings Berlin. Over the past five years, this initiative has played a crucial role in fostering sustainability within the event industry. Since 2019, the Berlin Convention Office of visitBerlin has been dedicated to assisting event planners worldwide in organizing eco-friendly events. This milestone event showcases the collaboration of approximately 75 certified service providers, ranging from venues to transport companies, all committed to sustainability.
Customers and partners are highly supportive of Berlin’s dedication to sustainability. Industry voices affirm that striving for a more sustainable MICE world and tourism sector is worthwhile.
Bridget Barbieri, Event Manager of the ESGE (European Society of Gastrointestinal Endoscopy): “ESGE is committed to doing all it can to reduce the inevitable carbon footprint which is created by bringing together experts and collaborators to advance education in gastrointestinal endoscopy. When planning to host the meeting in Berlin in 2024, ESGE turned to visitBerlin for support and guidance. From the outset, the team at visitBerlin accompanied and guided us in many aspects of our preparations and attempts to make our event as sustainable as possible. It became quickly apparent to us that the City of Berlin is truly committed to hosting sustainable events and to supporting conference organisers in many practical ways. We benefitted greatly from the clearly defined sustainability guidelines.”
Kathleen Beyer, BEN (Berlin Event Network e.V.): “The board of BEN is delighted to congratulate Sustainable Meetings Berlin, a sustainable initiative of the city, on its fifth anniversary. As a great supporter of Sustainable Meetings Berlin, BEN has actively supported the certification within its membership from the very beginning. We are proud to be part of this important movement and remain committed to a sustainable future for Berlin.”
As an extension of Sustainable Meetings Berlin, visitBerlin has broadened the initiative with Sustainable Berlin. Over the past year, the company has been accrediting tourism service providers under this banner.
In 2024, the Berlin Convention Office of visitBerlin is reintroducing the renowned creative business event BESTIVAL as the ‘International BESTIVAL Masterclass.’ This year, it will feature three exclusive masterclasses comprising workshops and genuine Berlin encounters. The primary focus areas will be Innovation in July, Sustainability in October, and Community Building in November.
Berlin, renowned as one of the premier destinations for both leisure getaways and professional endeavors, is set to host UEFA EURO 2024. Commencing on 15 June at the iconic Olympic Stadium, this football extravaganza marks the beginning of six thrilling matches to be held in Berlin. As Europe’s grandest football spectacle unfolds, the spotlight will shine brightly on Berlin, captivating football enthusiasts, locals, and global visitors alike. Notably, the city’s famed Brandenburg Gate will transform into the world’s largest football goal, symbolizing the unity and fervor of this prestigious event.
The hosting of the European Football Championship in Germany, particularly in Berlin, is a monumental achievement, offering invaluable promotional opportunities. For the Berlin Convention Office, EURO 2024 presents a golden chance to showcase the city’s prowess in hosting major events, portraying Berlin as a welcoming, cosmopolitan hub on the global stage. This event coincides with a significant milestone as Berlin prepares to commemorate the 35th anniversary of the fall of the Berlin Wall in autumn 2024, further enhancing its appeal as a city of freedom and historical significance.
Recognized as one of the top global destinations for city breaks, Berlin continues to charm travelers worldwide. TimeOut magazine’s ‘Best Cities in the World 2024’ ranking places Berlin among the top three alongside New York and Cape Town, underscoring its allure and vibrancy. Moreover, Berlin’s prominence as a prime business travel destination is affirmed by its top ranking in the Destination Brand 23 Business study, reflecting its appeal for business travelers seeking sustainable and value-driven experiences.
At IMEX, a premier event for the congress and event industry, Berlin will be represented by 15 esteemed partners showcasing the city’s diverse offerings. From renowned hotels like The Westin Grand and Grand Hyatt Berlin to unique venues like Bolle Festsäle and cultural experiences provided by agencies such as cultour-incoming GmbH & Co. KG, Berlin’s hospitality and event capabilities will be on full display, reaffirming its status as a leading global destination for business and leisure alike.
As IMEX Frankfurt 2024 opens its doors, it’s clear the events industry is experiencing a robust recovery and growing confidence. Nearly 4,000 buyers are expected this week, with pre-event metrics showing a notable increase over 2023. This positive trend aligns with the optimism reported in the latest MPI Outlook survey, where 76% of respondents anticipate favorable conditions in the coming year
Diverse International Representation This year’s IMEX features a significant presence from around the globe. European suppliers dominate the show floor, closely followed by an increased participation from Asia, with Japan presenting its largest delegation ever. Additionally, Africa marks a notable presence, led by Rwanda, which is celebrating a decade of substantial growth in its business events sector. North America has also expanded its footprint, with notable increases from Canadian and U.S. exhibitors and the debut of the Brand USA pavilion.
Hotel and Hospitality Highlights The event is also a hotspot for major hotel groups showcasing their portfolios. Newcomers Sonder and Langham join industry giants like Accor, Hilton, and Marriott, with IHG notably doubling its presence in Germany. This broad representation underscores the sector’s vitality and readiness to cater to an international audience.
High Engagement and Networking Opportunities With 40% of planners expecting larger attendee numbers, over 50,000 one-to-one meetings have been scheduled, reflecting the high engagement and networking potential at this year’s event. The majority of buyers hail from Europe, North America, and Asia, with a strong representation from the agency sector.
Innovative and Impactful Programming IMEX Frankfurt 2024 isn’t just about networking and deals; it also focuses on providing substantial value through its comprehensive learning program. With over 200 sessions, the program balances essential industry knowledge with personal development topics, ensuring attendees gain both hard skills and personal insights.
Enhanced Navigation and Sustainability Efforts The integration of blue dot navigation in the IMEX app simplifies onsite movement, enhancing the attendee experience. Sustainability remains a cornerstone of the event, with new initiatives like the partnership with Cloverly to offset travel emissions and the Better Stands Initiative encouraging more sustainable exhibit practices.
Looking Forward: Creating Impact and Transformation Carina Bauer, CEO of the IMEX Group, emphasizes the industry’s resilience and the importance of maintaining a transformative impact. “The business momentum we’ve seen going into the show has been remarkable,” says Bauer. “This week, we’re not only focusing on immediate business opportunities but also on creating a lasting IMPACT for all attendees and the broader community.”
IMEX Frankfurt 2024 exemplifies the dynamic evolution and enduring resilience of the global events industry. With its diverse international participation, focus on sustainable practices, and commitment to impactful outcomes, IMEX Frankfurt remains a pivotal platform for fostering global connections and driving the industry forward.
Yesterday, on the eve of the grand opening of IMEX Frankfurt 2024, event professionals from across the globe converged for specialized education sessions designed to reshape the future of corporate and association events. Held at the prestigious Melia Frankfurt City and Sheraton Frankfurt Airport Hotel, these sessions provided a unique platform for learning and exchange ahead of the main expo.
Exclusively Corporate: Addressing Challenges and Creative Solutions
At the Melia Frankfurt City, corporate event planners from over 25 countries gathered under the banner of Exclusively Corporate. This session offered them a rare opportunity to network and share insights across industries, each bringing their unique perspectives shaped by diverse professional backgrounds in marketing, tourism, and human resources. Sonia Cuchillo from the European Central Bank highlighted the session’s relevance, noting the high expectations of clients that demand new, creative solutions within strict budgets and resource limits.
A key discussion point was the prevalent issue of planner burnout. Mike Ford, founder of Grateful Lemon, led a session on managing stress and promoting recovery. “Understanding how to balance stress with adequate recovery is crucial for maintaining professional performance,” Ford explained, emphasizing the importance of physical, mental, and emotional well-being in the workplace.
Association Focus: Elevating Sustainability and Communication
Simultaneously, the Association Focus group convened at the Sheraton Frankfurt Airport Hotel, sponsored by Amsterdam Convention Bureau. This gathering, in collaboration with ICCA, AC Forum, and ASAE, addressed the pressing need for sustainable event solutions. Evelyn Mansutti from the European Association of Nuclear Medicine shared their progressive steps towards sustainability, including measuring CO2 emissions and implementing new green initiatives annually.
Another critical challenge discussed was the overload of information and the struggle to communicate essential messages effectively. Jose Luis Mira Mira of UPEI pointed out the difficulties in raising awareness about sustainability and transitioning to greener energy solutions in a hyper-connected world.
Leveraging AI in Event Planning
A highlight from the sessions was the introduction of Artificial Intelligence in enhancing association impacts. Veemal Gungadin, CEO of Gevme, presented on how generative AI could serve as a valuable tool for event planners. “Think of AI as your new brainstorming partner, capable of managing those initial drafts of emails, presentations, and proposals, which frees up your time for more strategic tasks,” said Gungadin. This session underscored AI’s role not as a replacement for creativity but as an aid to streamline the preliminary stages of content creation.
Preparing for a Pioneering Event
As IMEX Frankfurt 2024 officially opens its doors today, the anticipations and challenges addressed in these pre-show sessions set the tone for a transformative event. Participants are armed with fresh insights into battling burnout, harnessing creativity within constraints, and pushing the envelope on sustainability.
The event promises to be a melting pot of ideas where industry professionals will explore the latest trends, tackle the most pressing challenges, and discover innovative solutions that will shape the future of the global events industry. With a focus on sustainability, creativity, and the effective use of technology, IMEX Frankfurt 2024 is poised to guide event professionals through the evolving landscape of their field, fostering connections that will lead to enduring innovations and success.
Biz Integration hosted a dynamic awards evening, uniting some of the most brilliant legal minds. This year’s ceremony brought together the elite of Arabian legal excellence at the Radisson Blu Canal View Hotel on April 27, 2024. They raised a toast to those who have consistently raised the standards in the legal arena.
Following the welcoming remarks, the event picked up momentum with a panel discussion themed around ‘The New Age Legal Strategy in Transforming Business.’ Moderated by Alejandra Esmoris, Head of Private Clients at CVML, the panel included Eliana Fonseca (Legal Counsel, Emirates Flight Catering), Abduraheem Padinhare (Senior Legal Manager, Cars24 Arabia), and Uzair Zehgeer (Head of Legal, Tamkeen, Dubai).
JURY:
Dr. Lalit Bhasin, serving as the President of the Society of Indian Law Firms
Alessandra Ronco, holding the position of Global Chief Legal Officer at the House of Shipping in Dubai, UAE
Uzair Zehgeer (Head of Legal, Tamkeen)
Leila Zine (Senior Legal Counsel, OSN)
Maude El Khoury, who leads the Legal Department at Sunset Hospitality Group (SHG)
Dr. Gopalakrishnan B, the founder of BGK Law Associates Advocates WINNERS:
‘Rising Law Firm Of The Year’ and ‘Innovative Law Firm Of The Year’: Oryx Legal Consultants LLC
‘Up & Rising Lawyer of the Year’: Firas Zegallai of CVML
‘The award for ‘Best Boutique Law Firm’ was conferred upon KARM Legal Consultants Pvt Limited.
‘Best Initiative of The Year’: CVML for Kanoony.com
‘Best e-Discovery for Legal Department’: Imdaad
‘The Best Green Protection Lawyer’: Riswana Gaswan, Imdaad
‘Business Lawyer of the Year’: Charles Dersahakian of CVML
‘Alghanim Industries Group earned the distinction of ‘Legal Team of the Year—Retail’.
‘Legal Team of the Year—Transportation & Logistics’: Qatar Airways
‘The Public Authority for Applied Education and Training was honored with the title of ‘Legal Team of the Year—Education’.
‘General Counsel of the year—Transportation and Logistics’: Mohammed Jamil of Petromin Corporation
Abduraheem Padinhare of Cars24 Arabia was recognized as the ‘General Counsel of the Year – E-Commerce’.
‘General Counsel Of the Year’ (Female): Noor Maki of RSS LLC
‘General Counsel of the Year– Retail’: Fawaz Alawadhi of Alghanim Industries Group
The CVML Group proudly served as the title sponsor for the event.
Destination DC (DDC), the official entity responsible for marketing Washington, DC as a destination, reiterated its continuous dedication to drawing international groups during IMEX Frankfurt today.
“Meeting with event organizers at IMEX Frankfurt allows us to showcase the economic and social impact of hosting events in Washington, DC,” said Elliott L. Ferguson, II, president and CEO of DDC. “Whether you’re in DC for a congress or corporate meeting, our ‘Connected’ positioning adds value to events with access to policy makers, expert keynote speakers, networking and education experiences.”
DDC’s convention sales and services team captivates clients by highlighting the advantages of Connected Capital and the enhanced benefits of group access to leaders across pivotal sectors such as technology, sustainability, biotech/pharma, education, and medicine.
“As a hub for reconnection, collaboration and immersive workshops with global counterparts, Washington, DC offers unparalleled access to intellectual capital,” said Melissa A. Riley, SVP, Convention Sales and Services. “From every corner of the globe, attendees converge here to harness the unique assets of the nation’s capital and tap into the collective wisdom of industry leaders, associations and advocacy groups, enriching their initiatives with insights and expertise.”
Meetings Update Meetings and events are pivotal in driving economic growth in Washington, DC. In the year 2024, the city anticipates a total of 483,894 room nights attributed to convention center activities, along with 452,527 room nights generated by events outside the convention center.
International gatherings scheduled for 2024 include:
International Microwave Symposium (June)
The 75th NATO Summit (July)
The International Baccalaureate (IB) Global Conference and 36th World Convention (July)
The July International Conference of the Institute of Internal Auditors
International Developments New nonstop flights to Dulles International Airport now include daily services by Swiss Air Lines from Zurich, AeroMexico from Mexico, and United’s second daily service from Rome. Additionally, in March, a federal government spending package allocated $50 million to the U.S. Department of State to reduce wait times for visitor visa interviews.
Promoting Sustainability In December, the city hosted the 2024 DEI Business Fellows, a collective of convention service providers including event production, photography, and corporate catering. Furthermore, March saw the inaugural Sustainability Summit, a collaborative effort between the DDC, the U.S. Environmental Protection Agency, the DC Department of Energy and Environment, the American Society of Association Executives, and the local hospitality community, aimed at fostering sustainability within Washington, DC’s tourism and events sector. To facilitate access to sustainability initiatives, DDC introduced the Sustainability District, enabling meeting planners and attendees to easily locate eco-friendly options at local venues and hotels. Moreover, DDC is enhancing accessibility information and resources across the city for all visitors and meeting attendees, ensuring inclusivity in the nation’s capital.
Expanding Accommodation Options Washington, DC is witnessing a surge in new hotel developments, with over 19 properties undergoing construction or renovation, resulting in the addition of more than 3,500 new or revamped rooms. Notable additions include:
The 234-room Washington Marriott Capitol Hill, which opened in January 2023, conveniently located near the Walter E. Washington Convention Center and Union Station, boasting 13,000 square feet of meeting space.
The contemporary Royal Sonesta Washington DC Capitol Hill, inaugurated in September 2023, featuring 274 spacious guest rooms, 11,000 square feet of event space, including a penthouse conference center with a panoramic terrace, and an onsite French bistro. The hotel is LEED Gold certified and incorporates a green-vegetated roof.
The upcoming Arlo Hotel, set to open in October, will blend a historic residential building from the 1880s with a modern 12-story addition, offering 445 rooms, a fitness center, signature restaurant and bar, rooftop pool and lounge, and indoor/outdoor event facilities.
Additionally, several hotels are undergoing rebranding and renovation, including the Salamander Washington DC, the Westin Downtown, the Marriott Metro Center, the Capital Hilton, and the James DC, set to debut in 2025 under the Royal Sonesta brand.
Venue Revitalization The legendary Andrew W. Mellon Auditorium has just unveiled its grand reopening following an extensive 18-month restoration, carefully preserving its enduring architectural allure. Nestled beside the National Mall and in close proximity to the White House, this esteemed venue boasts a spacious hall capable of hosting up to 689 seated attendees and 1,000 standing guests, alongside intimate chambers and a sheltered outdoor terrace with picturesque views of Constitution Avenue.
Moreover, the Folger Shakespeare Library’s historic 1932 building is undergoing significant renovation to enhance public access and expand event space. Upon completion in June, the project will introduce a 12,000-square-foot public pavilion featuring new exhibition halls and indoor/outdoor event areas.
Looking ahead, the White House Historical Association has unveiled plans for “The People’s House: A White House Experience,” a 33,000-square-foot educational attraction, including replicas of the Rose Garden and Oval Office, set to open in fall 2024.
IMEX Frankfurt 2024 kicked off today, marking a significant milestone in the global meetings, incentives, conferences, and exhibitions (MICE) industry. Hosted at the Messe Frankfurt, this year’s event showcases innovative trends, offers unparalleled networking opportunities, and focuses on sustainable event management, underlining its theme: “Connecting Minds, Building the Future.”
This premier event, running from May 23 to May 25, has drawn professionals from over 150 countries, featuring more than 3,500 exhibitors, including top destinations, technology innovators, and service providers in the tourism sector. The expo not only serves as a catalyst for forging global partnerships but also as a platform for discussing the evolving dynamics of the travel and tourism industry.
Innovative Programming and Education Sessions
IMEX Frankfurt 2024 offers a robust program of educational sessions aimed at both new and seasoned professionals. These sessions cover a range of topics from digital innovation and crisis management to diversity, equity, and inclusion in the event space. High-profile keynote speakers and industry leaders are set to deliver insights on current challenges and the future of tourism and events.
Carina Bauer, CEO of the IMEX Group, emphasized the importance of adaptation and innovation in her opening remarks. “As we navigate through changing economic climates and societal shifts, it becomes crucial for the events industry to lead with resilience and forward-thinking. IMEX Frankfurt is a testament to our commitment to these principles,” Bauer stated.
A Spotlight on Sustainability and Technology
Sustainability is a central theme at IMEX Frankfurt this year, with the introduction of the “Green Innovations Pavilion.” This new area highlights sustainable practices and technologies that can be integrated into events and conferences to minimize environmental impact. From waste reduction solutions to energy-efficient technologies, the pavilion offers a glimpse into the future of eco-friendly events.
In addition, the technology sector is well-represented, with breakthroughs in virtual and augmented reality offering new ways to engage audiences. The “Tech Hub” stage features demonstrations of AI-driven networking tools, virtual event platforms, and advanced data analytics systems that enhance event personalization and attendee experience.
Networking and Business Opportunities
IMEX Frankfurt is renowned for its vast networking opportunities. This year, the organizers have introduced “Connection Circles,” small, topic-focused groups that allow attendees to share insights and foster professional relationships. These circles cover various interests and industry issues, providing a personalized networking experience.
The expo also continues to host its hallmark appointment system, facilitating over 50,000 individual meetings between buyers and exhibitors. This system ensures that every participant can maximize their time at the event, engaging in meaningful discussions and exploring potential collaborations.
Cultural and Social Events
The cultural aspect of IMEX Frankfurt is not overlooked, with evening events and activities that showcase local German culture and hospitality. The “IMEX Gala Night,” scheduled for the evening of May 24, promises an entertaining mix of cuisine, music, and dance, celebrating the rich cultural heritage of Frankfurt.
As IMEX Frankfurt 2024 progresses, it sets the stage for future trends in the global meetings and events industry. The emphasis on sustainability, technology, and education reflects a shift towards more conscious, innovative, and inclusive event planning. Participants leave equipped with new tools, knowledge, and connections, ready to enhance their own events and contribute to the industry’s growth.
With eyes set on the future, IMEX Frankfurt continues to be a pivotal gathering for the global MICE industry, fostering growth, innovation, and collaboration. The event is not just a platform for business but a beacon for the evolving landscape of global meetings and events, promising a brighter, more connected future.
Hilton is excited to share that its innovative culinary series, “Off the Menu,” has received a prestigious Webby Award for its outstanding digital presence and unique engagement with global audiences. The series has been acclaimed for its exceptional portrayal of culinary arts and hospitality and was honored in the “Best Video – Travel & Lifestyle (Series & Channels)” category.
“Off the Menu” takes viewers behind the scenes into the kitchens of remarkable Hilton properties in coveted locations, providing an up-close look at the dedication and creativity behind Hilton’s culinary offerings. Season 2, in particular, has been commended for its compelling narratives and for showcasing the distinct talents of Hilton’s team members.
Each year, the International Academy of Digital Arts and Sciences presents the Webby Awards, honoring outstanding achievements on the internet. Hilton’s win for “Off the Menu” reflects its innovative approach to food and beverage experiences and storytelling for consumers. As travelers increasingly seek unique experiences, Hilton remains a leader in offering memorable and sustainable culinary journeys.
Season 2 of “Off the Menu” features highlights such as Chef de Cuisine Deni Srdoč at Hilton Rijeka Costabella Beach Resort & Spa, Executive Chef Mauricio Lopez at Hilton Los Cabos Beach & Golf Resort, and Executive Sous Chef Aphichat “Tun” Amatmontri at Conrad Koh Samui, each sharing their stories and culinary expertise.
Hilton expresses gratitude to the dedicated team members and chefs who contribute to “Off the Menu,” showcasing their inspiring narratives and enhancing the series for viewers. This series not only underscores Hilton’s commitment to innovation but also its ongoing support for the teams that create exceptional experiences for guests worldwide. With achievements like earning the title of No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton continues to prioritize its team members’ well-being, making it a top destination for both guests and employees alike.
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