This Mother’s Day, Tata Tea Gold Care collaborates with Laqshya Media Group, will host a one-of-a-kind, technology-driven celebration at Nexus Mall, Koramangala, Bengaluru and at South City Mall, Kolkata transforming them into an emotional wonderland from May 10 to 12, 2024.
Visitors can enjoy a tech-enabled activation at the Tata Tea Gold Care booth, where they can capture cherished moments with their mothers. Photos taken at the booth will be instantly displayed on a grand digital screen in real time, capturing all mall visitors’ attention.
This moment of recognition will transform mothers into celebrities, spreading joy and warmth throughout the mall. Each consumer will also receive a personalised tea cup that will make their tea-time experience with their mothers even more special.
To extend the campaign’s reach and ensure active participation, Tata Tea Gold Care partnered with local influencers and radio jockeys to promote the event across social media and radio channels. This initiative is designed to forge a unique blend of personalised experiences, cutting-edge technology, and heartfelt emotions that deeply touch families.
The celebration doesn’t end at the mall. Special Tea packs will be personalised based on consumer submissions from a nationwide print, digital and social campaign celebrating the unique bond between mothers and their children.
These special packs will be delivered directly to the homes of the best 650 entries that reach first. Participants can submit a heartfelt message and a picture capturing the essence of their relationship with their mother via the dedicated website www.tatateagoldcare.com.
The website also offers special e-greetings that consumers can share with their mothers, enhancing the day’s festive spirit. Even while waiting at the Tata Tea Gold Care stall in the malls, consumers can participate in this contest, as they will receive an automated message on their phone encouraging them to visit the website and participate.
Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products, shared his insights on the campaign, stating, “At Tata Tea Gold Care, we are dedicated to celebrating the unique and unconditional bond between mothers and their children. Our Mother’s Day campaign, #MyTurnToCare2, is a tribute to the innate care and strength exemplified by mothers worldwide. Through innovative initiatives like personalised packaging and tech-enabled on-ground activations, we aim to create lasting memories and meaningful connections with our consumers.”
Yuvrraj Agarwaal, Chief Strategy Officer at Laqshya Media Group, stated, “We are excited to collaborate with Tata Tea Gold Care to craft an unforgettable Mother’s Day campaign. We aim to forge a unique mix of personalised experiences, cutting-edge technology, and heartfelt emotions that truly resonate with families. This initiative is designed to highlight the nurturing bond between mothers and their children, bringing joy and celebration to this special day.”
