Mother’s Day is a special occasion dedicated to honoring the love, sacrifice, and unwavering support of mothers everywhere. It’s a time for celebrating the incredible role mothers play in our lives and expressing gratitude for their endless devotion. Brands seize this opportunity to pay tribute to mothers through heartfelt campaigns and initiatives that highlight their strength, compassion, and nurturing spirit.
Here’s a glimpse into how different brands are commemorating Mother’s Day with their unique approaches. Read on.
#MaaKaVote by ZEE
Maa, sab kuch jaanti hai par kya woh apni pasand aur apni dekh bhaal karna jaanti hai? This Mother’s Day, ZEE urges every mother to embrace self-care and voice their choice. #MaaKaVote – pehle khud ke liye!#ZEE #ExtraordinaryTogether@ZeeTV @zeebangla @ZeeKannada @zeemarathi… pic.twitter.com/Ay9gJcLsFe
— ZEE (@ZEECorporate) May 10, 2024
This Mother’s Day, ZEE pays tribute to the giving nature of mothers worldwide, urging them to embrace their individuality and prioritize self-care amidst the beautiful chaos of motherhood. The film underscores how mothers often lose sight of their own identity while prioritizing the needs of their loved ones.
With the #MaaKaVote campaign, ZEE encourages mothers to pause, reflect on their hopes and aspirations, and celebrate the simple joys of life that bring them happiness.
Delighting Your Mom by Swiggy
Swiggy is going the extra mile with a touching Mother’s Day campaign, dedicated to honoring the heart of every household: Mothers. The Delighting Your Mom campaign revolves around the theme of siblings competing to delight their mom with special treats, all delivered through Swiggy.
The film unfolds the touching narrative of a mother embraced in love and surprises from her adoring children, reminding us of the importance of expressing love and gratitude to our mothers.
McDonald’s India N&E’s #MothersDay film
McDonald’s India – North and East celebrates the unique connection between mothers and children with a heartwarming tale. The brand brings forth the story of Ashu’s touching journey as he endeavors to make Mother’s Day special for his beloved mom with a handmade greeting card.
When his efforts fall short, he surprises her with a treat at McDonald’s, showcasing the brand’s dedication to creating memorable family moments. Through powerful storytelling, McDonald’s honors mothers’ unconditional love and reminds us to cherish and pamper them on this special day.
It’s a Motherly Thing by MG Motor India
It’s a Motherly Thing celebrates the unmatched love and wisdom of mothers. The campaign by MG Motor India features a film highlighting the unique bond between a mother and her child, drawing parallels between a mother’s instinctive care and the modern-day AI assistant in the MG Astor.
It portrays that while AI may have come later to guide us, our mothers have always been our original guides in life, emphasizing the enduring significance of maternal love and guidance.
Dear Maa by Onsurity
Onsurity celebrates Mother’s Day by writing heartfelt letter to the moms. ‘Dear Maa – A Letter from Onsurity,’ honors the unwavering love and selflessness of mothers worldwide, while emphasizing parental care and prioritizing parents’ health and well-being.
These letters, filled with love, nostalgia, and gratitude, serve as the centrepiece of the film, showcasing the deep bond between mothers and their children.
Lullaby for Moms by R for Rabbit
R For Rabbit introduces the world to the first-ever lullaby designed exclusively for mothers. This innovative initiative is a heartfelt tribute to the boundless love and sacrifice of mothers worldwide, aiming to redefine the celebration of motherhood by honoring the nurturing spirit of moms.
As a brand dedicated to innovation and compassion, R For Rabbit recognizes the unparalleled role mothers play in shaping families.
#TakeABreakMom by Makani Creatives
Conceptualized by Makani Creatives, the #TakeABreakMom campaign focuses on something mothers truly deserve – A Well-Deserved Break!
While Moms are the CEOs of their households, the campaign highlights the resume they never made, portraying motherhood as a full-time profession deserving of acknowledgment and appreciation.
Through this campaign, Shoppers Stop encourages us to recognize and honor the tireless efforts of mothers everywhere.
The Bond Beyond Words With FlowerAura
FlowerAura’s Mother’s Day video honors the bond between moms and daughters. It shows a daughter expressing gratitude to her mother with a bouquet and personalized video message from FlowerAura, making her day unforgettable.
