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Target’s Pride Month collection to appear in fewer stores

A year after a backlash over its LGBTQ+ products, the retailer says it won’t sell them at all locations this time.

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Updated May 10, 2024 at 12:55 p.m. EDT|Published May 10, 2024 at 9:30 a.m. EDT
A customer browses Pride Month accessories in June 2023 at a Target store in Austin. (Brandon Bell/Getty Images)
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Target will limit the availability of its 2024 Pride Month collection after last year’s conservative blowback over its LGBTQ+ themed merchandise.

The retailer said in a Thursday fact sheet that it plans to offer a collection of products including adult clothing and “home and food and beverage items” to celebrate Pride Month this June. It will be available online and in select stores “based on historical sales performance,” Target said.