
Best GoPro Deals: From Hero 12 to Hero 9 to Hero Max, All the Latest Discounts
GoPro has earned its reputation for a reason. Now you can own the best for less.

GoPros are fantastically durable and for their size offer amazing performance, all of which has helped the California-based company to become the global powerhouse it is today. Whether you're a photographer or videographer, it's hard not to recommend one, with different models to suit all styles and budgets. Still, some deals to take down the price are always welcome.
GoPro's compact action cameras can cost a pretty penny, but that's because they have a lot to offer. GoPro even won an Emmy for its video stabilization software, which has revolutionized the field of videography. Because newer models come loaded with plenty of editing features to make things simple when uploading to all manner of social media accounts, GoPro products remain a popular choice for many content creators, too.
With newer models, you can get near the quality of a high-definition video camera without the bulk or hassle of traditional DSLR cameras, which aren't waterproof or dustproof. GoPros are easy to carry around and are submersible, so you can shoot clear videos underwater. The latest GoPro also boasts longer battery life, as well as GP-Log encoding with available LUTs. These cameras often come with a hefty price tag because of all the features they offer, but you can find some substantial savings on several models. Below, we've gathered the best offers currently available, so you can avoid paying full price.
At GoPro, you can save up to 50% off hardware when you also buy a $25 yearly GoPro subscription, which includes unlimited cloud backup. Don't want to pony up for a subscription? Check out some other great deals on GoPros below.
GoPro's current flagship camera is the Hero 12. It shoots up to 27-megapixel photos and 5.3K-resolution video and has HyperSmooth 6.0 stabilization. GoPro also added GP-Log encoding with available LUTs, which means you'll have more control over color and dynamic range. There's also wireless timecode syncing, which is helpful for multi-camera setups. This model boasts improved battery life as well. A nice $50 discount is up for grabs after being positioned at full price for a couple of months.
The GoPro Hero 11 Black is the previous-gen camera from GoPro, but it still has a lot to offer -- and with a $50 discount it's worth considering. Its image sensor allows for 27-megapixel photos and 5.3K-resolution video with an 8:7 aspect ratio. Essentially this means that when editing you can make a single clip fit YouTube, Instagram, Facebook or TikTok much easier than you could in previous cams.
The Hero 11 Black Mini is an even more compact camera than the regular GoPro. It's 13% smaller in volume and weight than the full-size version of the GoPro Hero 11, but it offers the same video performance, meaning it captures 5.3K-resolution clips at 60 frames per second, 4K at 120fps and 2.7K at 240fps.
The GoPro Hero 10 has won an Emmy for HyperSmooth video stabilization (yes, you read that correctly). You get unlimited Cloud backup and auto uploads, as well as unlimited use of the Quik app. This camera can shoot 5.3K video and has a 23-megapixel camera. The price has dropped over time, but it usually goes for $250 these days and that's currently the best price you'll find -- unless you're a My Best Buy Plus member, in which case you can nab a $20 discount.
The Hero 9 offers 5K video and a 20-megapixel camera. It can be submerged up to 33 feet and includes HyperSmooth 3.0 video stabilization. The camera comes with a detachable lens as well as two screens: one in the front for selfies and a touchscreen in the back for intuitive control. It's currently on clearance at Best Buy for $213 with limited stock left (it's open-box), so act fast if you're interested.
The GoPro Max is a three-in-one camera. It shoots traditional Hero-style video and photos and captures immersive 360 footage, which makes it a solid option for vlogging. Just note that its single-lens video resolution and frame rates top out at 1080p60 (or 1440p60 with 4:3 framing), so if you're looking for 16:9, 4K resolution, you'll want one of the more updated models on this list.