Automobili Lamborghini holds Canadian debut of Urus SE, the first electrified version of the Super SUV

“When the original Urus debuted in 2017, it transformed the perception of what an SUV could be with regard to performance and luxury,” said Baldi. “The Urus immediately became the company’s all-time best selling model, and it’s popularity continues with more than half of all Lamborghini sales in the Canadian market in 2023. The Urus SE is the next step in the evolution of the Super SUV and our Direzione Cor Tauri strategy, the plan to electrify the range while moving toward decarbonization.”

In 2023, Automobili Lamborghini delivered more than 10,000 vehicles, a company record and 12.1% more than the previous year. In the Canadian market, Urus models accounted for roughly 54% of Lamborghini sales and are among the top five vehicles sold in the country’s SSUV segment.

Customers will begin taking delivery of the Urus SE starting from the beginning of 2025.

^[1] The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data is in the type approval stage
^[2] Fuel consumption and emission values of Urus S; Fuel consumption combined: 14,1 l/100km (WLTP); CO₂-emissions combined: 320 g/km (WLTP)
^[3] Consumption and emission values of Revuelto; Fuel consumption combined: 10,3 l/100km (WLTP); Power consumption combined: 78,1 kWh/100 Km (WLTP); CO2-emissions combined: 276 g/km (WLTP)
^[4] Fuel consumption combined: 14,9-13,85 l/100km; CO2-emissions combined: 338-328 g/km; WLTP values

SOURCE: Lamborghini