Broadcom Inc. has unveiled a range of updates aimed at streamlining its VMware software offerings and enhancing its Advantage Partner Program, all geared toward accelerating innovation and value for customers while boosting opportunities and profitability for partners.
The key updates include:
- Simplifying business models by transitioning to subscription licensing and per-core pricing.
- Streamlining the VMware by Broadcom software portfolio and its market approach.
- Standardizing the ecosystem to deliver increased value to partners.
Simplifying Business Operations: Broadcom has announced the transition of VMware Cloud Foundation from perpetual to subscription licensing, aligning with industry standards to drive ongoing innovation for customers. Notably, customers now have the flexibility to deploy subscriptions on-premises and later transfer them to supported hyperscale cloud or VMware Cloud Service Provider environments, starting with Google Cloud.
The company has also consolidated the VMware portfolio, reducing it from over 160 products to a focused set, with emphasis on VMware Cloud Foundation (VCF) and VMware vSphere Foundation. VCF serves as the flagship private cloud solution for running critical and modern applications securely, while VMware vSphere Foundation targets mid-sized to smaller customers with simplified workload solutions.
Broadcom has established a unified VMware Cloud Foundation division to provide a cohesive product across all core technologies, maximizing value for customers.
Driving Portfolio Innovation: Amid its focus on business simplification, Broadcom continues to drive innovation within VMware Cloud Foundation. Recent releases include VMware Cloud Foundation 5.1.1, which introduces VMware Private AI Foundation with NVIDIA, along with new Solution Licensing to enhance VCF integration.
Automation capabilities for data services, load balancing, and private AI have been added to enable cloud-native and AI-powered applications across private and hybrid clouds.
Integrated Network Operations Capabilities within VCF offer enhanced network visibility and performance insights for IT users.
Unified Ransomware and Disaster Recovery services, such as VMware Live Recovery, provide comprehensive protection across on-premises and public clouds, further fortified with capabilities like enhanced vSphere replication and seamless extension of disaster recovery to the public cloud.
Ecosystem Standardization: Broadcom is focused on promoting VMware Cloud Foundation as the premier subscription-based private cloud solution, with partners playing a pivotal role in facilitating customer transitions and adoption.
The revamped Broadcom Advantage Partner Program for VCSP partners aims to strengthen relationships, recognize commitment, and support business growth through simplified pricing and enhanced benefits.
Reflections and Future Outlook: As Broadcom marks over 100 days since acquiring VMware, CEO Hock Tan emphasizes the strategic importance of VMware Cloud Foundation as the platform for future innovation. Tan envisions VCF as a solution that combines public cloud agility with private cloud security and resiliency, all at a lower total cost of ownership compared to public cloud alternatives.
Looking ahead, Broadcom remains committed to delivering increased value to customers and partners through ongoing innovation and strategic initiatives within the VMware ecosystem.