The inaugural edition of the ABP COTT Roundtable – OTT ka Naya Shikhar, held at Taj Lands End, Mumbai, brought together industry luminaries and thought leaders for a riveting discussion on the future of India’s OTT industry. Moderated by Pankaj Krishna, Founder & CEO of Chrome DM; Bharat Dabholkar, Actor and Advertising Professional; Vibha Kaul Bhat, Associate Vice President at ABP Network; Siddharth Kumar Tewary, Television Producer and Director; and Ravi Jain, Senior Producer at ABP News, the sessions offered invaluable insights into the evolving OTT landscape.
Featuring a star-studded panel of personalities from the entertainment industry & brands, including Ashnoor Kaur (Actor and Influencer), Akshay Oberoi (Actor), Shruti Sinha (TV Personality), Snehil Dixit Mehra aka BCAunty (Actor and Influencer), Nidhi Bisht (Actor), Rajeev Masand (COO, Dharma Cornerstone Agency), Shantanu Maheshwari (Actor and Dancer), Naila Grewal (Actor), Palki Malhotra (Producer and Director), Sunny Hinduja (Actor), Gulshan Devaiah (Actor), Preeti Simoes (Content Creator), Tushar Hiranandani (Film Writer and Director), Ashish Kaul (Media Analyst), Akshay Vyas (Senior Media Manager, VINI Cosmetics), and Siddhartha Roy (CEO, Hungama Digital), the event provided a platform for insightful discussions and engaging dialogues.
Amidst the stimulating conversations, attendees were presented with compelling data insights by Chrome OTT (COTT), offering a comprehensive overview of India’s burgeoning OTT ecosystem.
According to the latest statistics, India’s total OTT users have surged to an impressive 504 million, with a population of 1440 million and 888 million internet users, resulting in an OTT penetration of 56.76%.
The data further revealed a steady growth in unique users, reaching 504 million in January 2024, up from 392 million in January 2020. Additionally, the number of subscribers for AVOD and SVOD platforms continues to rise, with projections indicating a significant uptick in the coming years.
| Platforms | Total Unique Viewers | Mobiles/ Desktops | Connected TVs | Overlap/ Co-viewing (Mobiles/Desktops + Connected TVs) |
| Disney+ Hotstar | 135 | 121 | 53 | 39 |
| JioCinema | 125 | 118 | 19 | 12 |
| ZEE5 | 52 | 49 | 12 | 9 |
| Sony LIV | 48 | 42 | 13 | 7 |
| Netflix | 46 | 27 | 38 | 19 |
| Prime Video | 42 | 39 | 26 | 23 |
| Total AVOD | 133 | 129 | 17.5 | 13.5 |
| Total SVOD | 88 | 75 | 32.5 | 19.5 |
Source: COTT, Period: 1st January – 31st December 2023, All India, All numbers in Millions | Mobiles/ Desktops: Viewers who accessed the content through Mobiles/ Desktops | Connected TVs: Viewers who accessed the content through Connected TVs | Overlap: Viewers who watch in both mediums (Mobiles and Connected TVs) | Unique viewers consider 1.1 factor for mobile subscriptions and 3 factor for CTV subscriptions
Top OTT platforms such as Disney+ Hotstar, JioCinema, ZEE5, Sony LIV, Netflix, and Prime Video continue to dominate the market, attracting millions of unique viewers across mobiles/desktops and connected TVs. The data also highlighted gender composition and average watch times across various platforms, offering valuable insights for industry stakeholders.
In addition to the insightful discussions and engaging dialogues at the ABP COTT Roundtable – OTT ka Naya Shikhar, attendees were presented with compelling data insights by Chrome OTT (COTT), shedding light on the top-performing OTT platforms and their respective market shares.
The data revealed the following top 5 platforms along with their unique viewers and percentage of revenue share across all platforms:
| Rank | OTT Platforms | Unique Viewers (in Millions) | %age Revenue Share |
| 1 | Jio Cinema | 125 | 29.6% |
| 2 | Amazon Mini + Prime Video | 51 | 18.9% |
| 3 | Disney + Hotstar | 135 | 12.8% |
| 4 | Netflix | 46 | 6.5% |
| 5 | Aha Video | 42 | 2.4% |
Source: COTT, Period: 1st January – 31st December 2023, All India | Unique viewers consider 1.1 factor for mobile subscriptions and 3 factor for CTV subscriptions |
These statistics underscore the dynamic nature of India’s OTT landscape, with each platform making significant strides in content consumption and revenue generation. As the industry continues to evolve, platforms are actively vying for viewer engagement and loyalty, driving innovation and competition in the digital entertainment space.
As the OTT industry continues to witness exponential growth, events like the ABP COTT Roundtable serve as crucial forums for collaboration, knowledge-sharing, and strategic planning. With technology and data analytics driving innovation and growth, the future of India’s OTT landscape looks promising.
