Tuesday, April 30, 2024
The premier event in artisan food, beverage, and café products, the International Café & Beverage Show (ICBS) 2024, is set to make a grand return to the Kuala Lumpur Convention Centre from May 23 to 25. Attendees will have the opportunity to discover and indulge in the newest trends and innovations in the café and coffee scene. Highlights include the highly anticipated Roasters Village, enriching masterclasses, barista skill workshops, and the debut of an exciting baking competition.
Christopher McCuin, Managing Director of Montgomery Asia, the show organiser, said, “We are excited to see the responses from our partners, sponsors, and exhibitors. Following the feedback from last year’s show, we have expanded our space by 60% to include more exhibitors, participants, and visitors. All Exhibition space was taken up by March this year!”
ICBS 2024 unites 450 brands spanning across 40 nations, alongside an anticipated attendance of 1,500 café proprietors and over 1,000 skilled baristas. Serving as a nexus, it bridges Malaysia and its neighboring markets with a diverse array of suppliers and talent from both regional and international spheres.
“2024 marks a pivotal milestone as we receive the endorsement by Malaysia External Trade Development Corporation (MATRADE). This endorsement allows eligible companies registered with MATRADE to apply for its Market Development Grant (MDG) as an ICBS exhibitor,” added McCuin.
ICBS 2024 welcomes back its ever-popular Roasters Village, providing a cost-effective platform for small coffee roasters to exhibit their distinct coffee flavors to the audience. This year, the pavilion will feature roasters from Malaysia, Japan, Singapore, and Vietnam. Additionally, the show floor will showcase companies from China, Italy, Hong Kong, Indonesia, and Thailand, with official pavilions representing Singapore and Taiwan.
Anticipating over 12,000 visitors from Malaysia and beyond over three days, ICBS 2024 will be open exclusively to trade visitors on May 23-24, with the exhibition open to both the public and trade on its final day, May 25.
The showcase highlights specialty coffee, beverages, F&B items, café culture, furniture, design, and technology. Additionally, it will serve as the venue for the semi-finals and finals of the Malaysia National Coffee Championship (MNCC), hosted by the Malaysia Specialty Coffee Association (MSCA). Visitors will have the opportunity to observe talented Malaysian baristas vying for top honors in the Malaysia Barista Championship, Malaysia Brewers Cup, and Latte Art Championship.
Winning baristas will advance to the 2024 World of Coffee Championships. Notably, the Malaysian Latte Art champion crowned at ICBS 2023 achieved an impressive 4th place at the recent World Coffee Championship in Taipei, reflecting Malaysia’s burgeoning prominence and expertise in global café and coffee culture.
ICBS will debut the BakinLove Next Top Baker competition finals on May 25, showcasing the talents of the top 6 finalists selected through a rigorous process. This competition serves as a platform for bakers to display their skills and creativity, with Unox sponsoring the necessary ovens.
Professional baristas can look forward to engaging training courses organized by the Barista Guild Asia (BGA), covering brewing methods, brewing science, cupping protocol, and career progression for baristas.
Key supporting partners for ICBS 2024 include the ASEAN Coffee Federation, Barista Guild Asia, Association of Indonesian Coffee Exporters and Industries, Barista Association of Thailand, Hotel & Restaurant Association of the Philippines, Philippine Coffee Board, Lao Coffee Association, Myanmar Coffee Association, Singapore Coffee Association, Specialty Coffee Association of Indonesia, Thai Coffee Association, and Vietnam Coffee Cocoa Association.
McCuin concluded, “I would like to thank the Malaysian Ministry of Tourism, Arts and Culture (MOTAC), Malaysia Convention & Exhibition Bureau (MyCEB), and Malaysia External Trade Development Corporation (MATRADE) for their support for ICBS 2024. Their support was vital to this event’s organisation, and we look forward to welcoming them, the Malaysian café and coffee industry and coffee enthusiasts to the show.”
The event will take place in Halls 1 & 2 of the Kuala Lumpur Convention Centre. The first two days (May 23rd and 24th) will cater to trade and industry visitors from 10:00 am to 6:00 pm. On the third and final day (Saturday, May 25th), from 10:00 am to 5:00 pm, both industry visitors and the public are welcome to attend. Attendees can indulge in delightful coffee aromas and explore a range of products, along with witnessing the exciting finals of the BakinLove Next Top Baker and the Malaysian National Coffee Championships. For those interested in attending or exhibiting at ICBS 2024.
Tuesday, April 30, 2024
Tuesday, April 30, 2024
Tuesday, April 30, 2024
Tuesday, April 30, 2024
Tuesday, April 30, 2024
Tuesday, April 30, 2024
