As the Lok Sabha elections commence in India, brands are innovatively leveraging the opportunity not only to expand their presence and recognition but also to educate first-time voters in India, making them aware of the importance of their votes and their rights to build a better and brighter future for India.
The brands aim to capture the attention of a staggering number of Gen Z and first-time voters – approximately 1.85 crores – who will resonate with their message.
Showcasing responsibility, relevance, creativity, and resonance with consumers, here’s a roundup of some of the most innovative election campaigns launched this past week.
Every Single Vote Counts by Tinder
This popular dating app unveiled the Every Single Vote Counts awareness campaign in collaboration with Yuvaa and Mark Your Presence, to educate and empower young voters, reminding them to exercise their right to vote.
In a genius move, Tinder is introducing in-app voting-themed stickers such as ‘Voting Partner Needed’, ‘First-time Voter’, and ‘I Voted’ for users to display on their profiles. These stickers allow users on Tinder to showcase their passion and foster connections with like-minded individuals.
Additionally, from April 18 to May 15, 2024, Tinder users in India will see ‘Swipe Cards’ appearing in-app on Tinder. Each Swipe Card will direct the relevant Tinder user to the Mark Your Presence website for information on voter registration and how to complete the process.
#VotingVirgin by Manforce Condoms
View this post on Instagram
Manforce Condoms launched the #VotingVirgin campaign which shows youngsters sharing their first-time experiences, ending with a display of a couple’s first voting experience together.
This lighthearted and witty campaign aims to boost voter turnout by motivating the first-time voters to actively participate in the forthcoming elections.
Niyat Mein Vote Hain by Red FM
View this post on Instagram
The country’s popular radio station takes to multiple platforms encouraging the public to vote through its Niyat Mein Vote Hain campaign. This campaign builds awareness through public engagement, clears doubts on social media and ignites civic duty among the citizens, with collaborations and the power of their RJs’ popularity.
#NoBahanaDutyNibhana by Zing
View this post on Instagram
Zing, the popular youth entertainment channel from Zee Network launched the #NoBahanaDutyNibhana campaign. The campaign shows the fast pace of today’s modern life and uses the device Time Nahi Hai to highlight the crucial importance of making time to exercise your fundamental right as a citizen.
Zing’s campaign urges viewers to prioritize voting and not take a backseat with other commitments they tend to postpone.
Sabse Tez Hawa Ke Election Mai Novamax Coolers Ki Sarkar Pakki
The electric appliances manufacturer put out an innovative ad film titled, Sabse tez hawa ke election mai Novamax Coolers ki Sarkar pakki that humorously plays on the elections and the brand’s tagline.
The film captures the heat of the election season and the various swings of public opinion, showing Novamax Appliances as the perfect cooling partner and encouraging brand recall.
