With 111.48 million unique viewers, translating to a reach of 22.12%, JioCinema was the top platform in week fourteen of 2024 (COTT Week: 31st Mar’24 – 6th Apr’24), as reported by Chrome OTT.
During week 14 of 2024, IPL 2024 on JioCinema was the top title, with 98.05 million unique viewers, translating to a reach of 19.46%. Notably, IPL 2024 also claimed the top spot among top-binged titles, with 33.34 million unique viewers, translating to a reach of 6.61%.
During this week, Hanu-Man, streaming on JioCinema, emerged as the top movie, with 3.85 million unique viewers, resulting in a reach of 0.76%.
Top 3 OTT Platforms
During week 14 of 2024, JioCinema, Disney+ Hotstar and Netflix emerged as the top three OTT platforms in India. JioCinema led the pack with a reach of 22.12%, equivalent to 111.48 million unique viewers.
Disney+ Hotstar secured the second spot on this list with 29.99 million unique viewers and a reach of 5.95%. Securing the third position, Netflix achieved a reach of 3.61%, corresponding to 18.19 million unique viewers.
| Platforms | Reach | Unique viewers (Mn)* |
| JioCinema | 22.12% | 111.48 |
| Disney+ Hotstar | 5.95% | 29.99 |
| Netflix | 3.61% | 18.19 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
Top Shows
During the fourteenth week of the year, IPL 2024 on JioCinema claimed the top spot, with a reach of 19.46%, which translates into 98.05 million unique viewers.
Following IPL’s lead, Maharani S3 on Sony LIV secured the second place with a reach of 0.40%, equivalent to 2.02 million unique viewers.
Shark Tank India S3, streaming on Sony LIV, secured the third spot, garnering 1.93 million unique viewers with a reach of 0.38%.
| Shows | Reach | Unique viewers (Mn)* |
| IPL 2024 (Jio Cinema) | 19.46% | 98.05 |
| Maharani S3 (Sony Liv) | 0.40% | 2.02 |
| Shark Tank India S3 (Sony Liv) | 0.38% | 1.93 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
Top Binged Show
IPL 2024, Maharani S3 and Shark Tank India S3 were also the most-binged titles this week. IPL 2024 on JioCinema secured the top spot, reaching 6.61%, which translates into 33.34 million unique viewers.
Maharani S3 on SonyLIV secured the second place with a reach of 0.14%, equivalent to 0.71 million unique viewers. Shark Tank India S3 on Sony LIV, secured the third spot, garnering 0.58 million unique viewers with a reach of 0.12%.
| Binged Shows | Reach | Unique viewers (Mn)* |
| IPL 2024 (Jio Cinema) | 6.61% | 33.34 |
| Maharani S3 (Sony Liv) | 0.14% | 0.71 |
| Shark Tank India (Sony LIV) | 0.12% | 0.58 |
Binge:- Shows/Web series: Calculated on the basis of a Minimum of 3 episodes viewing across 24 Hours.
Top Movies
During week fourteen of 2024, Hanu-Man, streaming on JioCinema, emerged as the leading movie with 3.85 million unique viewers, resulting in a reach of 0.76%.
Patna Shuklla streaming on Disney+ Hotstar, secured the second position with 2.51 million unique viewers, resulting in a reach of 0.50%.
Teri Baaton Mein Aisa Uljha Jiya streaming on Amazon Prime, achieved a reach of 0.42%, engaging 2.11 million unique viewers.
| Movies | Reach | Unique viewers (Mn)* |
| Hanu-Man (Jio Cinema) | 0.76% | 3.85 |
| Patna Shuklla (Disney+ Hotstar) | 0.50% | 2.51 |
| Teri Baaton Mein Aisa Uljha Jiya (Amazon Prime) | 0.42% | 2.11 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.
The platform offers various on-the-go features, including live viewership of platforms and shows, real-time migration of platforms, and a customized web dashboard accessible from anywhere. Users can access a rich and comprehensive client interface to access detailed viewership, share, TSV data reports categorized by demographic, genre, and market, all on-the-go.
Chrome DM’s COTT (www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps.
These inputs are captured across a subset of Chrome’s panel of 70,406 respondents. The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics.
Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.
