WhatsApp introduces new banner to increase user engagement on platform
WhatsApp is launching a new feature aimed at boosting user engagement. Known as 'Invite new contacts,' it will be implemented through an in-app banner. Currently, it is available to a select group of users who have updated their WhatsApp application on iOS and Android devices. The broader rollout of this innovative strategy is expected in the coming weeks.
A continuation of past practices
WhatsApp's use of banners isn't new. The company first used them when announcing new desktop applications. These banners serve as informative tools, updating users about the availability and functionalities of these apps. They also provide alternative ways to access WhatsApp on desktop devices. This practice continues with the introduction of the 'Invite new contacts' banner.
'Invite New Contacts' banner is placed strategically
The 'Invite new contacts' banner is prominently displayed at the top of users' chat lists, after they update their WhatsApp application on iOS or Android devices. This strategic placement ensures visibility each time users open the app. However, it's important to note that this isn't the only banner that users might encounter, as WhatsApp is utilizing various messages tailored for different user groups.
Different versions of the banner tailored for users
WhatsApp has created different versions of the 'Invite new contacts' banner. One version highlights WhatsApp's cross-platform functionality, promoting seamless chat experience between iPhone and Android devices. Another version encourages users to make WhatsApp their primary communication tool by inviting friends to join the platform. Additionally, users who have opted out of syncing address books with WhatsApp, may receive a prompt via the banner to activate contact syncing for an improved communication experience.