With the IPL in full swing and elections just around the corner, brands have amped up their campaigns to take the ‘WOW’ factor up a notch and capture the attention of the masses glued to their screens, and this week, in our popular Campaigns We Like feature, we bring you memorable campagns from from brands like Swiggy, Crunchyroll, Niyo, CRED, Odomos and Sting that stood out. They resonated with consumers with relevance and creativity. Check them all out – we’ve brought you the videos too.
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Swiggy
From concept to visual execution and its usefulness, this lovely Swiggy Pawlice has beena true heartwarmer. Pawlice is a feature on the Swiggy app that empowers pet parents to report a missing pet directly on the app, harnessing the network of Swiggy‘s delivery partners as compassionate allies in the search efforts. Understanding the distressing effects of losing a beloved pet, Swiggy is using its platform to be a dependable resource and assist its customers. A truly marvellous thought and execution. Kudos!
Crunchyroll
Crunchyroll blended the world of anime with real life in its ‘Wish Your World Was Anime’ campaign starring Rashmika Mandanna and Tiger Shroff, infusing people’s everyday lives with the vibrancy, courage, and adventure reminiscent of their favorite anime characters and shows through its ad films featuring unique storytelling style, action, and visual artistry.
Niyo
Niyo commits to providing innovative financial solutions tailored to modern travellers, ensuring a seamless and hassle-free banking experience with ‘The Niyo Way to Travel’.
Transforming Niyo into the quintessential one-stop travel partner, the company aims to redefine travel banking and the travel experience for Indians with its comprehensive suite of offerings.
CRED
Hilariously promoting Cred UPI, this campaign shows celebrities facing existential dilemmas over UPI. SS Rajamouli features in CRED’s latest ad RRR-equesting David Warner for discounted match tickets where Warner presents him with an impossible proposition – let him helm Rajamouli’s next magnum opus (or more likely, a flop), or upgrade to CRED UPI.
Odomos
Odomos launches a fun and playful ad with Kajol, instructing customers, ‘ ‘Odomos on hai karna!’ for mosquito protection 24/7. The film showcases a fun and curious story to highlight Odomos’ entry into the liquid vapourizer category and present itself as a comprehensive solution to protect people from mosquito-borne diseases.
Sting
PepsiCo India’s Sting launched India’s quickest thriller by premiering a 2-minute short film on PVR theatre screens and YouTube for consumers, titled, ‘Sting® Energy’s Dart’. This high-octane thriller features a mysterious sniper who gears up to take down a VIP on one end of the city while a group of friend’s revels in a party nearby.
The sound design aiding the build-up of tension and camerawork guides viewers to the edge of their seat, as the innovative ad film ends to reiterate ‘Energy Ka King, Sting®’ positioning.
