Dove’s Campaign for Real Beauty revolutionized marketing

The Unilever brand’s iconic campaign turns 20 years old this week and is still influencing Dove’s communications to this day, proving that purpose and profit are not mutually exclusive.

by Steve Barrett

Sign in to continue

Sign in

Sign in

Or register now

Sign in

Trouble signing in?

Reset password: Click here

US and Asia
[email protected]
+001 (800) 558-1708

UK & Europe
[email protected]
+44 (0)20 8267 8121

Register

Don't have an account? Complete easy registration and receive:

  • Limited Article Views (Excludes Subscriber Only Content)
  • Select Newsletters (Excludes Subscriber Only Bulletins)

Register Now

Register

FREE

  • Limited free articles a month
  • Limited number of free bulletins
  • Weekly podcasts

Register

Register

FREE

  • Limited free articles a month
  • Limited number of free email bulletins

Register Now

Subscribe to The Knowledge

To receive full access to PRWeek's content subscribe today and receive:

  • Unrestricted access to all The Information and The Knowledge content
  • Access to the new PRWeek Data Hub
  • Exclusive access to in-depth reports including the Top 150 UK PR Consultancies Report, Industry Awards Rankings, Industry Salaries Report, and more

Subscribe

Subscribe

To receive full access to PRWeek's content subscribe today and receive:

  • Unrestricted individual access to prweek.com
  • Breaking news and industry updates via PRWeek Daily News bulletin
  • Exclusive access to Agency Business Report, annual Salary Survey, Power List, 40 Under 40, Best Places to Work, and more

Subscribe Options

Start your free trial

Pay nothing for the first 30 days and receive:

Start trial

The Middle East Power Book is here

Take a free trial out today to access:

  • The Middle East Power Book - discover the most influential PR professionals in the region
  • PRWeek Daily News and subscriber-only bulletins
  • The PRWeek UK and EMEA podcast

Start free trial

Need to activate your subscription?

Domain/Group Subscriptions
Click here >>

Individual Subscriptions
Click here >>

Need to activate your Subscription

Company Wide Subscriptions
Click here >>

 UK Individual Subscribers
Click here >>