NEW YORK, April 10
L oews Hotels & Co, the brand behind 25 hotels and resorts across the United States and Canada, is excited to announce the launch of their Free Spirited by Loews Hotels program.
This innovative initiative provides elevated and bespoke hotel bar offerings for guests who choose to imbibe less or not at all, embracing the growing trend of mindful consumption.
Creating Inclusive and Judgment-Free Environments
As part of Loews' commitment to "welcoming you like family," the Free Spirited by Loews Hotels program aims to create inclusive and judgment-free environments that accommodate guests of all ages, abilities, and lifestyles. The program showcases the expertise of Loews Hotels' on-site mixology teams, who craft impressive libations using locally sourced ingredients and unique flavor combinations.
"At Loews Hotels, we recognize that our guests have varying preferences when it comes to beverage choices, and we are dedicated to providing an inclusive and elevated experience for all," said Mark Weiss, Senior Vice President Food and Beverage at Loews Hotels & Co. "Free Spirited by Loews Hotels underscores our commitment to innovation and guest-centricity, and we are looking forward to showcasing our properties' mixology teams and their expertise."
Seamless Integration into Catering and Events
Free Spirited by Loews Hotels will seamlessly integrate into catering and event planning, offering a curated selection of non-alcoholic beverages that are as thoughtful and intricate as their alcoholic counterparts. The program will also be infused into brand-wide programming throughout the year, such as the annual Summerfest, further fulfilling the holistic approach to preference accommodation.
Unique Low & No Beverage Offerings
Beverage selections will differ at each property, reflecting the availability of local suppliers, popular flavors in the region, and the creativity of the mixologists. Sample menu highlights include:
Low ABV:
- Coronado Cobbler (Loews Coronado Bay Resort)
- Okiru Martini (Loews Miami Beach Hotel)
No ABV:
- Boulevard of Broken Dreams (Loews Philadelphia Hotel)
- Pineapple-Matcha-Jito (Live! by Loews - St.Louis)
To ensure transparency and clarity, Loews Hotels has seamlessly integrated these specialty libations into its standard cocktail menus, with each drink clearly marked by an icon denoting its low or no ABV content.
Free Spirited by Loews Hotels kicks off on April 10, 2024. For more information about Loews Hotels, please call 1-800-23 LOEWS or visit https://www.loewshotels.com.
About Loews Hotels & Co
Headquartered in New York City, Loews Hotels & Co encompasses branded independent Loews Hotels and a solid mix of partner-brand hotels. The hospitality company owns and/or operates 25 hotels and resorts across the U.S. and Canada, with three new hotels opening in 2025 as part of their partnership with Comcast NBC Universal. For reservations or more information, call 1-800-23-LOEWS or visit: www.loewshotels.com.
Loews Hotels & Co Introduces Free Spirited Program, Offering Elevated Low and No-Alcohol Beverages
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