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In a letter on social media, film producer Prerna Arora (right) expressed her admiration and support for fellow producer Ekta Kapoor, following the success of 'Crew'.
In a heartfelt open letter on social media, renowned film producer Prerna Arora expressed her admiration and support for fellow producer Ekta Kapoor, congratulating her on yet another blockbuster success with "Crew", which has Kareena Kapoor Khan, Kriti Sanon and Tabu in leads.
As the film surpassed the Rs 100 crore mark at the box office, Prerna Arora commended her “role model” Ekta for her achievements and highlighted the significance of having a female producer behind the success of a major film.
"I believed in the story and went ahead anyway," Prerna Arora stated, underscoring the resilience and determination required to overcome skepticism and pave the way for female producers to thrive in Bollywood. She cited her own successes with films like "Padman", "Toilet", and "Rustom" as testament to the potential of female producers to deliver box office hits and garner industry recognition.
Celebrating Ekta Kapoor, Prerna said, “Women can be behind finances and prove to be great producers apart from acting and directing. Many HATS that women can wear! Congrats to EKTA for another victory and crossing 100 crore feat. This is a much bigger victory as there is a female behind the producer's seat, it's easy to picture male producers with multiple 100 crore films without raising eyebrows.
Learning from her personal experience, Arora went on to add, “When I started backing films on important subjects, industry did have its doubts of female producers and how it can affect the numbers, but I believed in the story and went ahead anyways. It's when my films Padman, Toilet, Rustom did well on BO, then people started believing in me.” Arora’s extensive filmography has gone on to be socially acclaimed as well as commercial box office successes.
"Females don't have to pick a chair to sit, but get her own chair and make space! Cheers to more such female filmmakers/producers/cinematography. So keep going! Take that step,” signs off Prerna. The open letter has been doing rounds on social media and also reached Ekta who took to her story to thank Prerna for the sweet and encouraging gesture.
On the work front, Ekta Kapoor is currently riding high on the success of "Crew" as it continues to perform well at the box offices while Prerna Arora is gearing up for the Telugu film ‘Hero Heeroine’, starring Divyah Khossla and an exciting ensemble cast as well as the Hindi film, ‘Dunk: Once Bitten Twice Shy’, starring Nidhhi Agerwal, Arbaaz Khan, Shivin Narang, Tusshar Kapoor, Vinay Pathak and Suchitra Krishnamoorthy. Interestingly, it also marks the OTT debut of Niddhi Agerwal and Tusshar Kapoor.