FMCG companies dig deep within to regain growth

The market outlook remains dullish, show early trading updates, but companies are not letting that stop them from investing behind brands, advertising & promotions and distribution

Ravi Ananthanarayanan
April 08, 2024 / 12:01 PM IST
FMCG companies dig deep within to regain growth

Early reports from companies point to sluggish market

The FMCG market very much remains in the doldrums, going by the updates from three FMCG biggies –Dabur India, Godrej Consumer Products and Marico. Their early trading updates are useful to get a preview of the market and what to expect from their results in the quarter gone by as well.

Sluggish, subdued and consistent with trends of past quarters is how they described the FMCG market’s state during the March quarter. Of course, there was some commentary