In exclusive partnership with Chrome News Track (CNT), MediaBrief brings you rankings of the Top 10 stories and developments that were the biggest magnets on news channels in India on April 7, 2024.
Chrome News Track, has released its daily data highlighting the top 10 stories across Hindi News Channels aired yesterday. The latest figures provide insights into audience engagement and consumption trends across various news segments. The data indicating news stories most watched yesterday, the 7th of April 2024 as featured in the daily CNT Data Track release, were: (Period: 7th April 2024, Time Slot: 8:00 AM – 10:00 PM)
Top 10 Stories – Sunday, 7th April 2024
| Sr. No. | Story Name | Total Duration (in Seconds) | Total Concurrent Views |
| 1 | LOK SABHA ELECTION 2024 | 531316 | 113037079 |
| 2 | SPEED NEWS | 109055 | 24515370 |
| 3 | SUPREME COURT GRANTED BAIL TO SANJAY SINGH | 34309 | 24422583 |
| 4 | PM MODI TO VISIT BIHAR | 76273 | 13081394 |
| 5 | MADHABI LATA INTERVIEW | 34920 | 8419851 |
| 6 | INDIAN PREMIER LEAGUE 2024 | 21089 | 6348120 |
| 7 | ASTROLOGY SHOW | 33479 | 6344280 |
| 8 | HEADLINES | 41097 | 5939854 |
| 9 | YOGA-NEWS | 11743 | 3226065 |
| 10 | SHIVRAJ SINGH CHOUHAN INTERVIEW | 3424 | 3031385 |
Source: Chrome News Track – Unique / Unduplicated reach – Live streams + VOD Data streams across Connected TVs with Operating Systems including Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS, Linux, & YouTube, and Smartphones through YouTube, OTT platforms, native apps, and websites; Market – ALL INDIA, ISEC 15+
Chrome News Track’s Daily Data ranking of Top 10 Stories with CNT Index is based on Total Duration (in Seconds), Total Concurrent Views, Total Duration Share (%), Total Concurrent Views Share (%), and the CNT Index. The CNT Index serves as a key metric for assessing the monetization efficiency of each story, with higher values indicating better engagement relative to airtime.
Chrome News Track is a PaaS (Platform as a Service) that generates primary data via 1,05,346 SDKs representing 836 Mn internet users across connected TVs (Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS, Linux, YouTube, browsers, etc.) and smartphones (YouTube, OTT, Native Apps, browsers, etc.) to analyze stories in real-time, aiding in making immediate editorial decisions to prioritize content for maximizing returns. It identifies the anchors and personalities featured on competing channels, as well as the narratives resonating with each audience. The CNT Index serves as a vital metric, assessing the monetization efficiency of each story by correlating higher values with greater engagement relative to airtime.
Top 10 Stories – Sunday, 7th April 2024
| Sr. No. | Story Name | Total Duration Share % | TOTAL CONCURRENT VIEW SHARE(%) |
| 1 | LOK SABHA ELECTION 2024 | 39.71 | 50.21 |
| 2 | SPEED NEWS | 8.15 | 10.89 |
| 3 | SUPREME COURT GRANTED BAIL TO SANJAY SINGH | 2.56 | 10.85 |
| 4 | PM MODI TO VISIT BIHAR | 5.70 | 5.81 |
| 5 | MADHABI LATA INTERVIEW | 2.61 | 3.74 |
| 6 | INDIAN PREMIER LEAGUE 2024 | 1.58 | 2.82 |
| 7 | ASTROLOGY SHOW | 2.50 | 2.82 |
| 8 | HEADLINES | 3.07 | 2.64 |
| 9 | YOGA-NEWS | 0.88 | 1.43 |
| 10 | SHIVRAJ SINGH CHOUHAN INTERVIEW | 0.26 | 1.35 |
Source: Chrome News Track – Unique / Unduplicated reach – Live streams + VOD Data streams across Connected TVs with Operating Systems including Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS, Linux, & YouTube, and Smartphones through YouTube, OTT platforms, native apps, and websites; Market – ALL INDIA, ISEC 15+
| Sr. No. | Story Name | CNT INDEX |
| 1 | SHIVRAJ SINGH CHOUHAN INTERVIEW | 5.2 |
| 2 | SUPREME COURT GRANTED BAIL TO SANJAY SINGH | 4.2 |
| 3 | INDIAN PREMIER LEAGUE 2024 | 1.8 |
| 4 | YOGA-NEWS | 1.6 |
| 5 | MADHABI LATA INTERVIEW | 1.4 |
| 6 | LOK SABHA ELECTION 2024 | 1.3 |
| 7 | SPEED NEWS | 1.3 |
| 8 | ASTROLOGY SHOW | 1.1 |
| 9 | PM MODI TO VISIT BIHAR | 1.0 |
| 10 | HEADLINES | 0.9 |
Source: Chrome News Track – Unique / Unduplicated reach – Live streams + VOD Data streams across Connected TVs with Operating Systems including Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS, Linux, & YouTube, and Smartphones through YouTube, OTT platforms, native apps, and websites; Market – ALL INDIA, ISEC 15+ | Period: Date: 7th April 2024 Time Slot: 8:00 AM – 10:00 PM
The CNT Index provides broadcasters and advertisers with valuable insights into the effectiveness of each story in terms of audience engagement relative to airtime allocation. Stories with higher CNT Index values are indicative of better monetization opportunities, as they attract more concurrent viewers relative to the duration of coverage. The CNT Index offers a unique perspective on audience engagement, enabling broadcasters and advertisers to optimize their content strategies and maximize the impact of their campaigns.
The daily data released by Chrome News Track serves as a valuable resource for media professionals, providing them with actionable insights to enhance the effectiveness of their news coverage and advertising campaigns.