TINT unveils innovative carbon neutral initiative for festivals and tourism

Thursday, April 4, 2024

TINT has unveiled TINT Green, an innovative collaboration with Grassroots Carbon, designed to assist events, festivals, and tourism organizations in neutralizing their carbon emissions and promoting ecological restoration. Building on its legacy of over ten years in delivering cutting-edge marketing tools such as social walls, digital communities, and UGC Rights Management to the events, hospitality, and tourism sectors, TINT now enriches its offerings with premium carbon removal credits. This initiative supports these industries with essential information, marketing materials, and expert guidance, facilitating an impactful environmental contribution.

“Sustainability is increasingly important to us and to our customers around the world,” said Sameer Kamat, TINT CEO. “This new service combines TINT’s experience in events and global tourism brands with Grassroots Carbon’s science-backed soil carbon credits.”

“Offsetting and negating your event’s carbon footprint has never been easier,” adds Kamat.

Grassroots Carbon stands at the forefront of grassland restoration and soil carbon sequestration, enabling ranchers to adopt regenerative practices that boost soil vitality, biodiversity, and water conservation. These practices also play a crucial role in climate change mitigation by absorbing significant amounts of CO2 from the atmosphere. Grassroots Carbon is recognized for its commitment to scientific integrity, quality, and trustworthiness, partnering with eminent corporations like Microsoft, Shell, and Nestle, among others, including its latest collaboration with TINT, to help them achieve their environmental sustainability objectives.

“Grassroots Carbon is thrilled to partner with TINT in this groundbreaking TINT Green initiative. Our partnership represents a powerful combination of innovation and sustainability, leveraging TINT’s expertise in delivering innovative marketing solutions with Grassroots Carbon’s rigorous commitment to generating high-quality carbon credits. Through this partnership, we aim to offset the carbon footprint from events and showcase the remarkable benefits of regenerative land management practices in combating climate change,” said Brad Tipper, Grassroots Carbon CEO.

TINT Green is now accessible to event and tourism entities throughout North America, with plans to extend its reach to additional sectors such as retail and consumer packaged goods (CPG) over the coming months. This program invites event organizers and tourism agencies to partake in a transformative journey towards sustainability.

TINT positions itself as a Community Powered Marketing platform, empowering brands to discover new customers, cherish existing ones, and amplify their voices across all channels. Trusted by over 5,000 brands across 173 countries, TINT excels in engaging consumer communities, enhancing social engagement at events ranging from premier music festivals to significant conferences and brand experiences.

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