IHG Announces New voco Hotel in Seoul’s Myeongdong District

Wednesday, April 3, 2024

IHG Hotels & Resorts, a prominent global hotel company, is delighted to announce the signing of voco Seoul Myeongdong in collaboration with Gravity Asset Management’s Seoul South Gate Hotel Operations Company and Hotel HDC Co., Ltd.

The 576-room establishment will undergo rebranding as voco – IHG’s rapidly expanding premium brand – in anticipation of its opening to guests by mid-year. This marks IHG’s second voco property in South Korea, following the successful introduction of voco Seoul Gangnam in 2022.

Embracing the essence of the voco brand through its hallmarks of ‘come on in,’ ‘me time,’ and ‘voco life,’ voco Seoul Myeongdong promises to deliver thoughtful, relaxed, and delightful experiences. This announcement adds to the string of exciting openings for the upscale brand worldwide, including voco Osaka Central, voco Ma Belle Danang, voco Xiong’An, and voco Paris Porte De Clichy.

James Oh, Korea Representative, IHG Hotels & Resorts said: “We are delighted to announce the signing of voco Seoul Myeongdong – a fantastic property that adds to the great momentum of IHG’s fastest-growing brand. This is a great example of the impressive growth opportunities we’re seeing in South Korea, where we’re eager to build upon the success of voco Seoul Gangnam, which introduced the brand to the market in 2022, since when it’s been captivating guests with its unique character and charm.

“We value our relationships in South Korea very highly, and are delighted to be expanding our portfolio with first time partner Hotel HDC, and Gravity Asset Management’s Seoul South Gate Hotel Operations Company. At IHG, we’re seeing a growing trend in conversion opportunities, with voco proving popular with owners for many reasons, including its quick and swift integration into IHG’s systems, which offers rapid global exposure and the opportunity to maximise returns. With the increasing demand for upscale hotels in the country, we look forward to bringing voco’s distinctive lifestyle experience to a growing number of domestic and international travellers, and introducing more IHG brands, including Kimpton and Hotel Indigo, to the market.”

Nestled in the lively Myeongdong district at the heart of Seoul, voco Seoul Myeongdong is poised to captivate both business and leisure travelers alike. Its prime location offers easy access to the business hub and bustling attractions such as Deoksugung Palace, City Hall, Myeongdong shopping street, and Namdaemun Market.

Conveniently situated less than an hour’s drive from Incheon International Airport, the hotel will boast an array of amenities including an all-day dining restaurant, flexible meeting spaces spanning over 140 square meters, an indoor swimming pool, fitness center, business center, and an exclusive voco hotels lounge.

Il Moon, Managing Director, Hotel HDC said: “This partnership marks a significant milestone for our company as we expand into the upscale hospitality space. We’re looking forward to leveraging IHG’s global scale, expertise, and stellar reputation in the industry to bring success to voco Seoul Myeongdong, and are excited to embark on this journey together, which we hope will be the first of many collaborations.”

Since its inception in 2018, voco has rapidly expanded worldwide, currently boasting 62 operational hotels with an additional 74 in development. The brand is dedicated to providing guests with a premium experience that blends the warmth and character of boutique accommodations with the reliability and prestige of a globally recognized brand.

The addition of voco Seoul Myeongdong underscores the brand’s ambitious goal of reaching 200 properties in prominent urban and leisure destinations by 2028. Its commitment to delivering unique and inviting experiences consistently earns high guest satisfaction ratings.

IHG is actively growing its presence in South Korea, where it currently operates nine hotels spanning four brands: InterContinental Hotels & Resorts, Holiday Inn Hotels & Resorts, Holiday Inn Express, and voco hotels. Additionally, the company has three properties in its development pipeline, further solidifying its foothold in the region.

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