Ranveer Singh reunites with porn star Johnny Sins for comic teleshopping ad on men's sexual health

Following the massive success of their first brand film, Bold Care, India’s No. 1 sexual health and wellness brand, has unveiled the second installment of their innovative #TakeBoldCareOfHer campaign. The latest brand film, which showcases Bold Care’s bestselling product, EXTEND Delay Spray, designed to help men last longer in bed, features Bold Care's co-founder and Bollywood star Ranveer Singh, hilariously taking on the role of a teleshopping show host.

The ad takes the form of a parody of classic teleshopping advertisement shows. Ranveer Singh, dressed flamboyantly, acts as the host, directly addressing viewers about potential sexual issues. Enter Johnny "Science" Sins, the supposed expert, who offers solutions in a way that cracks up both him and Ranveer.

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— Bold Care (@GetBoldCare) April 3, 2024

This campaign, created by a team led by Tanmay Bhat and Devaiah Bopanna, follows their successful February launch that parodied traditional Indian soap operas. Both ads aim to break down societal taboos and encourage open conversations about men's sexual well-being.

The brand film was directed by Ayappa KM following Bold Care’s previous collaborations. Produced by Earlyman Films, a leader in the ad production industry, the brand film exemplifies its commitment to breaking taboos and fostering open conversations about sexual wellness.

Rajat Jadhav, co-founder of Bold Care, expressed his enthusiasm for the new ad film, stating: “With the phenomenal response to our first ad film #TakeBoldCareOfHer and the sheer brilliance of Ranveer, we’re glad that we took the big step to address men's sexual health and wellness in India. Our intention was simply to start a dialogue for a portion of society that typically avoids discussing these topics. Our previous ad received widespread acceptance & generous love from the audience. Now, we're returning back with another ad that combines comedy and awareness to further strengthen our narrative on men’s sexual health conversations.”

In the advertisement, Ranveer Singh queries Johnny Sins about the effectiveness of the spray, to which Johnny cleverly responds, poking fun at MBA graduates, asserting that the spray indeed works unlike an MBA.

Ranveer Singh, co-founder and the star of the campaign, shared his thoughts in a press release: “Bold Care’s mission is to champion men's sexual health and spearhead meaningful conversations through innovative methods aimed at raising awareness. The success of the first brand film has been overwhelming. It resulted in the brand witnessing growth upwards 10X on orders and we are looking forward to this one as well.”

"We're glad we took the big step to address men's sexual health in India," said Rajat Jadhav, co-founder of Bold Care. "Our goal is to start a dialogue, and our previous ad received great feedback. This new ad combines humour and awareness to further that conversation."