Major Rebrand: easyJet Holidays Embraces Holibobs Craze with New Identity

Wednesday, April 3, 2024

The primary package holiday company previously recognized as easyJet Holidays has unveiled a significant rebranding as easyJet Holibobs today. This strategic initiative aims to resonate with Holibobs enthusiasts throughout the UK, following thorough market research that highlighted over 35 million TikTok searches for ‘Holibobs.’

Starting at 8 am on April 1st, customers will no longer have the option to book a ‘holiday’; instead, they’ll select from a wide array of holibobs. Marketing specialists within the company argue that Holibob, with its lively double “b” and carefree ‘o’s, signifies more than just a word; it’s a rallying cry for those seeking freedom from conventional vacation terminology.

easyJet Holibobs Chief Holibob officer, said: “We are excited to announce our new Holibobs brand platform which will help form a deep connection with holibob customers whilst targeting wider holibob adopters. Holibobs are for everyone to enjoy and easyJet Holibobs is here to help everyone achieve the holibob of their dreams. Whether you’re looking for a Summer holibob with your huns, a Chrimbo holibob with the hubland and famalam or a spring holibob with BAE – we have just the holibob to make your friends jelly. Amazeballs!’

The company’s rebrand has been officially launched and can now be seen on its website and across various social media platforms such as Instagram, Facebook, X, TikTok, YouTube, and Threads.

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