The top robo-advisor offerings for 2024

Best for socially responsible investing: Wealthfront

With a low minimum investment threshold, tailored tax-loss harvesting, and 10 global asset classes, there’s a lot to like about Wealthfront. One feature that sets this robo apart is its socially responsible investing (SRI) portfolio, which chooses investments that are equitable, sustainable, and diverse. The SRI option aims to deliver the kind of long-term investment performance that you’d expect from the standard portfolio. Users always have the option to change up the individual funds held in their portfolio at any time.

Best for no advisory fees: Schwab Intelligent Portfolios

Schwab Intelligent Portfolios charges no annual advisory fee, but potential customers should understand why. The platform has a significant cash allocation requirement, which may reduce your long-term returns—plus, there’s a high minimum balance requirement of $5,000 to open a basic account.

In exchange for these limitations, you get free portfolio management that benefits from excellent diversification, constructed from an extensive menu of 51 exchange-traded funds (ETFs), three investment strategies, and six risk profiles. As your risk tolerance or goals change, so can your investment portfolio. You can choose from trust accounts, custodial accounts, brokerage accounts, and individual retirement accounts (IRAs).

Best for recurring investments: Betterment

Whether you’re investing for day-to-day spending or long-term retirement planning, Betterment has a portfolio option to satisfy your needs. It offers socially responsible investing options, and it doesn’t charge any commissions. The fee you pay is either $4 per month or 0.25% annually, and you can set up recurring deposits to automate your investing further. When your recurring minimum is $250 per month, you will move to the 0.25% annual fee bracket automatically.

Best for women: Ellevest

It’s no secret that women not only live longer, but also get paid less and, therefore, have less available for retirement. Recognizing this need, Ellevest doesn’t take a gender-neutral approach to investing. Instead, it tailors its investing strategies with these unique challenges in mind. It doesn’t ask what your risk is; it determines the acceptable level of risk based on your specific goals and circumstances, all while upholding its fiduciary responsibility.

Best for 24/7 customer support: E*TRADE Core

With an E*TRADE Core Portfolio, you’re getting an expertly managed set of ETF investments tailored to your risk tolerance, liquidity requirements, goals, and time frame. Your initial investment is just $500, and it comes with a support team, your choice of SRI or smart beta ETFs to further customize your investment portfolio. Should you need any assistance, support is available 24/7.

Best for no SoFi advisory fees: SoFi

SoFi Automated Investing makes it easy to get started with investing, and charges no annual advisory fees. This robo offers both qualified and nonqualified accounts, such as Roth, traditional, simplified employee pension (SEP) IRAs, and brokerage accounts, all without paying commissions or fees you’d normally find with a robo-advisor.

Best for combining banking and investing services: Ally Invest Managed Portfolios

With a robo-advising account through Ally, you can get started with $100. Its portfolios are managed and monitored daily by humans and not machines. There are two portfolios you can put your money in, a cash-enhanced or market-focused portfolio. One has no advisory fee, the other has a 0.30% annual advisory fee. You won’t pay any fees for rebalancing your account, and its mobile app lets you see all of your Ally accounts, banking and investments included.

Best for integrating traditional banking with robo-advising: Wells Fargo Intuitive Investor

Wells Fargo is a household name known for its traditional banking products. Through its robo-advising, you can combine the ease of automation with a trusted financial institution’s expertise and resources. Investors can choose from one of two investment styles: globally diversified or sustainably focused portfolios. After completing an investment profile, its automated tools will determine your risk tolerance before suggesting an investment portfolio designed to meet your needs.

Best for beginners: Fidelity Go

For as little as $10, Fidelity Pro lets investors get started with robo-advising. During the sign-up process, you can see how your specific risk tolerance changes the recommended strategy as you increase or decrease your risk. Best of all, you pay no advisory fees if your account balance is below $25,000. If it’s above that, your fee is 0.35% and you get unlimited one-on-one coaching calls.

Best for low-cost portfolio management: SigFig

When you sign up for an account with SigFig, you’re getting your first $10,000 managed for free, and it only takes minutes to set up. After that, your advisory fee is a reasonable 0.25%, which is aligned with or better than all other robo-advisors on this list. Your account will be held with either Schwab or Fidelity but managed by SigFig, and you can even sync other accounts so SigFig can suggest adjustments there too.

The best robo-advisors of 2024