Los Cabos emerges as fashion hub with Mercedes-Benz Fashion Week

Wednesday, April 3, 2024

Los Cabos, globally recognized for its culinary, tourism, ecological, and luxury achievements, cements its status as an emerging fashion hotspot with the introduction of Mercedes-Benz Fashion Week Los Cabos. This event, marked by inclusivity and global diversity, features Saudi Arabia as the honored guest country, highlighting the innovative styles and fresh viewpoints shaping Saudi fashion. The Luxury Edition, taking place in Los Cabos from April 2nd to 6th, will feature collections from esteemed designers Abel Lopez, Alfredo Martinez, Kris Goyri, and Sandra Weil. Additionally, the Saudi Fashion Commission will spotlight six of its 100 designers: Dazluq and Khawla Al Aiban in solo shows, and a collective exhibit featuring Kaf by Kaf, NH Designer, Nora Al Shaikh, and Waad Aloqali. The event will be hosted at Solaz, a Luxury Resort Collection, serving as the iconic venue for this edition.

Mercedes-Benz Fashion Week Los Cabos aims not just to enhance the creative industries but also to spotlight the tourist attractions of the cities it visits. With support from the Los Cabos Tourism Trust, the event intends to market the destination through a blend of luxury and fashion, drawing prominent local figures to an experience that merges the domestic with the international.

The luxury edition of Mercedes-Benz Fashion Week Los Cabos, under the sponsorship of Marriott Bonvoy Banorte, is set to broaden its audience reach, not only catering to local and national attendees but also eyeing the international market, with this edition opening a gateway to the Middle East through Saudi Arabia.

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