Moneycontrol has launched an advertising blitzkrieg taking on its nearest competitor, Economic Times. In full-page jacket ads in Indian Express and Business Standard newspapers, the financial platform announced that it maintains a big lead across metrics compared to Economic Times.
As per the Comscore data, the user time spent on Moneycontrol and the number of page views are three times more than that of Economic Times. Moneycontrol’s unique views are also substantially higher than those of Economic Times.
According to Comscore data for February 2024 (India ComScore MMX), Moneycontrol has the largest number of Unique Visitors (UVs), 28.46 million, ahead of ET, which had 27.1 million UVs. Moneycontrol also maintained its lead in page views (512 million) and time spent (667 million minutes).
In comparison, EconomicTimes.com captured 179 million page views in February. Its time spent was just 189 million minutes.
Both page views (PVs) and time spent are crucial parameters for media planners and advertisers who always choose platforms with better stickiness. It also showcases the reader’s trust, who are consuming a lot more content on Moneycontrol as compared to ET.
MC Pro, the paid subscription-based service of Moneycontrol, has also exceeded 7.5 lakh paying subscribers.