Westin Surabaya Hosts Spectacular Journey of Love Wedding Fair showcase in East Java

Monday, April 1, 2024

The Westin Surabaya once again hosted the most extravagant wedding showcase in East Java. Following the triumph of the previous year, the opulent 5-star hotel situated in West Surabaya proudly presented the “Westin Wedding Fair 2024” themed “Journey of Love.” Spanning three days, from March 22 to 24, 2024, the event took place in the expansive Westin Grand Ballroom & Convention Center, the largest of its kind in East Java. The buzz surrounding the fair was palpable, evident in the increased turnout of visitors and participants compared to the previous year.

“This is the third year the Westin Wedding Fair has been held. Many said that this annual event is one of the biggest events most eagerly awaited by the people of Surabaya and its surroundings. This year, approximately 4,000 visitors attended and more vendors joined than in the previous year,” explained Tessa Zelyana, Complex Marketing and Communication Manager of The Westin Surabaya and Four Points by Sheraton Surabaya, Pakuwon Indah.

There were 175 vendors from 10 categories joining, including EO, Decoration, Cake, Dresses, Multimedia & Entertainment, Photo & Videography, Accessories, Souvenirs, Make-up Artists, and Venue. Tessa explained, “What’s interesting is that we grouped these vendors and divided them into several parts of the exhibition area or what are called as ‘islands’. Then each of these islands has its own unique concept and different attractions from one another. For example, this year on Fairytale Organizer’s Island, the theme followed what is currently on the rise, namely ‘Lovers Era’ inspired by the singer Taylor Swift. Majestic Hocus Pocus had the theme ‘Evolve’ which stems from their passion to bring many changes to the wedding industry with concepts that are always fresh. Poetyque Events brought the unique ‘Mushroom Haven’, decorated with beautiful giant mushrooms like in a fairy tale. These are just a few of dozens of other concepts.”

One thing that was being the center of attention at the Westin Wedding Fair 2024 was the tunnel full of LEDs entitled ‘The Tunnel’, which was created by Lasika Experience, Nuansa Concept, and D’Factory. There were various kinds of interactive visuals displayed from all sides of the tunnel, making it a stopping place for visitors to capture moments from the exhibition there.

During the three days of the exhibition, The Westin Surabaya held four ‘Westin Talks’ sessions, which is live Instagram talk shows with several vendors. “One of the recurring agenda items of Westin Wedding Fair is that we have several talk shows about wedding events with experts. This year, Bie Hin Tailor is promoting the ‘Memoire de Marrakech’ concept and their latest collection of hand-painted suits, namely the Personalized Whisper Painting Suit, which combines fashion and art painting. Then there was also Cherry Jessica, Make Up Artist, sharing her views on make-up trends in 2024 and 2025. There was also the Lasika Experience team, who gave the reasons why their unique LED visual concept must be present at weddings. Lastly, there was Majestic, who brought Stradivari Orchestra playing a sudden orchestra concert in the middle of the fair. “These four sessions are presented so that those who don’t have the opportunity to attend The Westin Grand Ballroom directly can not only get an idea of the excitement of this exhibition but also gain some new knowledge about weddings,” said Tessa.

The Westin Wedding Fair 2024 offered visitors the chance to vie for grand prizes valued at tens of millions of Rupiah. Among these prizes were the coveted “Stars Aligned” – Eternity Wedding Rings, or an exquisite luxury wedding ring from Adelle Jewelry worth 18 million Rupiah. The “Stars Aligned” collection, inspired by the celestial arrangement of stars, is crafted into stunning jeweled pieces symbolizing the beautiful journey of love shared between spouses, akin to stars adorning the night sky.

Moreover, attendees had the opportunity to win two sets of suits and pants from the “Personalized Whisper Suit” Spring Summer 2023 // Rare Series by Bie Hin Tailor, each valued at 20 million Rupiah. Following their successful collaboration with an impressionist painter last year, Bie Hin Tailor introduced a new suit and pants ensemble blending fashion and artistry. The hand-painted streaks of color on Bie Hin Tailor suits carry personal significance, as they are meticulously crafted by hand, imbuing each piece with unique meaning and charm.

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