by Alex Billington
March 28, 2024
Source: YouTube
"There's always a surprise inside the box…" Netflix has unveiled the first official trailer for a comedy titled Unfrosted, marking the feature directorial debut of comedian Jerry Seinfeld. Last year there was Air and Flamin' Hot about corporations creating famous new products, this year we have Unfrosted about the origin of the (in)famous Pop-Tart. In a time when milk and cereal ruled breakfast, a fierce corporate battle begins over a revolutionary pastry. Michigan, 1963. Kellogg's and Post, sworn cereal rivals, race to create a pastry that will change the face of breakfast. A tale of ambition, betrayal, sugar, and menacing milkmen - starring and directed by Jerry Seinfeld. The concept is derived from one of Seinfeld's standup bits about Pop Tarts, per the podcast Smartless. The cast also includes Melissa McCarthy, Jim Gaffigan, Hugh Grant, Amy Schumer, Max Greenfield, Christian Slater, Sarah Cooper, Bill Burr, and other special guests. This looks super wacky - more like an SNL sketch turned into a movie, with all kinds of kooky characters. Plays more like a satire making fun of Kellogg's than a wholesome story about the successful "food" they invented.
Here's the official trailer (+ poster) for Jerry Seinfeld's film Unfrosted, direct from Netflix's YouTube:
"A Pop-Tart will rise." Battle Creek, Michigan, 1963. Kellogg's and Post, sworn cereal rivals, race to create a pastry that will change the face of breakfast forever. A wildly imaginative tale of ambition, betrayal, and menacing milkmen – sweetened with artificial ingredients – Unfrosted also stars Jerry Seinfeld in his directorial movie debut. Unfrosted, formerly known as Unfrosted: The Pop-Tart Story, is directed by the acclaimed American comedian / actor / writer Jerry Seinfeld, making his feature directorial debut after directing a few other TV comedy specials previously, and producing his own "Comedians in Cars Getting Coffee" series. The screenplay is written by Jerry Seinfeld, Spike Feresten, Andy Robin, Barry Marder. Produced by Jerry Seinfeld, Spike Feresten, Beau Bauman. Netflix will debut Seinfeld's Unfrosted streaming on Netflix worldwide starting on May 3rd, 2024 coming soon. Look any good? Who wants to watch this?