In the fast-paced world of distinguished advertising, businesses constantly strive for consumer attention through creative campaigns. Concentrix has flipped the switch for job seekers on traditional marketing by packaging careers with a quirky twist that transforms mundane job hunting into an exciting and engaging ride.
View this post on Instagram
The latest campaign, #BestJobEver, is tailored to excite the fresh talent in the industry. Nowadays, GenZ and Millennials seek a fulfilling career that promises opportunities for continuous growth, learning, and networking.
They also seek out a brand that resonates with purpose, aspirations, and who they are as individuals. Concentrix, a CX brand with people at its core, aims to provide just that.
Shantanu Chakraborthy, Senior Director Marketing, Concentrix, said, “Our recent recruitment campaign is all about mixing a bit of fun and a touch of the good old days, presenting career options as though they were products. We aim to catch the eye of potential talent by tapping into those feelings and thought processes we all go through when picking out products. But it’s not just about drawing folks to fill vacancies. We’re looking for people who think their job hunt is a significant investment in their future.”
The campaign has a streak of innovativeness, giving it a fresh and exciting look. The Concentrix marketing team has curated the campaign along with Ants Digital, their agency partners.