NEWARK, Del, March 25, 2024 (GLOBE NEWSWIRE) -- The global oat drink market is set to reach a valuation of US$ 799.4 million in 2024. It will likely expand at a CAGR of 7.5% in the forecast period 2024 to 2034. The market is anticipated to attain a valuation of US$ 1,684.5 million by 2034.
People have become increasingly aware of the health benefits of oat drinks. The growing preference of consumers for plant-based organic products, spurred by the trend of veganism and vegetarianism, has been driving growth for plant-based drinks like oat drinks. The rising disposable income of people in many parts of the world is also contributing to the robust growth of the oat drink industry.
Companies have also become experts at marketing products with specific health benefits and have allocated greater funds to research & development in order to produce tastier and healthier oat-based drinks at a lower price. Coffee-flavored oat-based drinks are the most popular flavor, and cafés are the places where people consume oat drinks the most. The shelf-stable form is currently the highest-growing form in which oat-based drinks are sold.
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Key Takeaways from the Global Oat Drink Market Study:
- The United States will likely expand at a CAGR of 8.4% through 2034 and reach US$ 321.9 million in the same year.
- China’s massive middle-class population with a considerable disposable income will make it a crucial consumer in the market, with a share of 7.3% by 2034.
- Germany is estimated to overtake the United Kingdom as a key country in Europe’s oat drink industry by holding a share of 5.8% by 2034.
- Based on end-use applications, the retail sales segment is anticipated to expand at a CAGR of 7.4% from 2024 to 2034.
- By format, the refrigerated segment will likely dominate the global oat drink industry with a CAGR of 7.3% from 2024 to 2034.
“The boom of oat beverages is unprecedented. One of the most significant factors propelling the market is the rising shift toward sustainable products. Modern consumers are looking at themselves as social and environmental guardians,” - Nandini Roy Choudhury, Client Partner at Future Market Insights
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Who is Winning?
Oat drinks have lots of health benefits, and companies that can leverage this to their advantage by improving the taste and texture of these drinks will be the winners in the market. Increased spending on research & development and intriguing market techniques are a few of the strategies of companies that are currently leading the market. Some of these leaders of the oat drink industry are
- Cereal Base Ceba AB
- Pacific Foods of Oregon LLC
- Elmhurst Milked Direct LLC
- Danone S.A.
- Lima Food SRL
- Oatworks
- others
For instance,
- In 2023, Gothenburg-based Profura acquired the milk and plant-milk drinks company Framptons. It will enable the company to become a leader in the oat-based drink distribution industry.
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Get Valuable Insights into the Global Oat Drink Market
Future Market Insights (FMI), in its new offering, provides a thorough, detailed, and unbiased analysis of the global oat drink industry, presenting historical demand data for the years 2019 to 2023 and forecast statistics for the years 2024 to 2034. The study categorizes valuable insights on the global oat drink market based on product type, format, end-use application, flavor, nature, and region.
Authored by:
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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