Snowmass Tourism gets new director
Snowmass Village Town Manager Clint Kinney appointed Julia Theisen to serve as the director of Snowmass Tourism. The appointment took effect on Feb. 29.
“I’m thrilled to return home to the Roaring Fork Valley and to work with the talented team at the Town of Snowmass Village and be part of the dynamic community,” she said in a prepared statement. “Snowmass is a premier destination, and I look forward to continuing to drive positive impact through innovative initiatives.”
She was one of many individuals who applied for the position and took part in a multipanel assessment process.
Previously, she served as CEO for Visit Central Oregon. Prior to that, she worked as vice president, sales and marketing for the Aspen Chamber Resort Association and has served in leadership positions with the PGA Tour, Worldsport, Harrods Entertainment in London, and more.
The Tourism Department works hard to promote Snowmass Village as the world-class resort destination it is, a recent news release states. The department is comprised of the marketing department, events department, and the group sales team, whose goal is to bring visitors to Snowmass and to keep the village busy for our many local retail, dining, and lodging stakeholders. The department manages all marketing, special events, group sales, public relations, and guest services efforts town-wide. The groups sales team works with meeting or event planners to coordinate a variety of programs.
“Julia is highly-qualified and an expert within the travel and tourism industry,” Kinney said in a prepared statement. “I am pleased to welcome her to the Town and our tourism marketing department.”
Theisen holds a BA in English/Communications from Fairfield University and is a certified destination management executive with Destinations International and a graduate of the Institute of Organizational Management.
