VideoBrief, the video series of interactions with smart Business-, Growth-, Brand- and other custodians, features Ajay Dusane, Chief Growth Officer at SAMCO Securities, which, bucking general marketing tradition, cocked a snook at the common ‘4-to-8-second attention-span’ refrain to roll out a truly memorable and wonderful 7-minute web-series called Traders Ka Andekha Sach | A Tribute To All Traders. Within 24 hours of its launch, Episode 1 soared to 1 million organic views, and continues to climb.
Co-created with the effervescent creative agency The Womb, this is a series that we believe everyone must watch. If not for the manner in which it sets right the misperceptions of the uninformed and the ignorant who believe traders are mere gamblers engaged in satta (woh to stock market par satta karta hai). The episode aims to show ye satta nahin science hai, and celebrates traders as skilled professionals. And very successfully at that.
Very entertaining, and produced with an excellent script, cast, shoot and edit, Episode 1 shines through its beautifully balanced creative, driven by a smart script that offsets the serious with the tongue-in-cheek, with all the gravitas intact. After all, while it undertakes the serious business of showing traders in the right light, the content has to be engaging in a truly entertaining way. As we said, a real must-watch.
So watch this interaction, and scroll down to enjoy the episode which we have embedded towards the end of this story.
Unveiling the web-series by SAMCO Securities, in this candid conversation, Ajay touches upon the following areas:
Aiming Beyond Traditional Marketing
Ajay explains that the series is meticulously crafted to resonate with active traders in India. It goes beyond the conventional marketing playbook to provide insightful content that is over and above merely promotional stuff. But what sets it apart? The strategic launch via WhatsApp and Telegram channels, ensuring direct access to the trading community. And the results, as we mentioned above, were remarkable – Episode 1 garnered over a million views within just 24 hours, prompting the team to expand its reach across various social media platforms and also provide some additional ATL support on YouTube for meaningful sustenance.
Core objective: Empowering traders with real stories, real engagement
The SAMCO web series’ core objective is to highlight and empower traders. No longer content with the perception of trading as mere ‘gambling’ or satta, the show dives into the challenges faced by traders, to help reshape the narrative by portraying trading as a skillful profession that demands expertise, strategy, and resilience. The partnership between SAMCO Securities and their brilliant creative agency, The Womb, was instrumental in bringing this unique concept to life seamlessly .
Beyond the Web-Series: SAMCO’s Marketing Initiatives
But that’s not all. Ajay speaks of other marketing initiatives at SAMCO Securities that have included successful traders being featured on Zee Business, each showcasing their profitability using the SAMCO app. It’s a powerful way to demonstrate real-world success stories and inspire others to take charge of their financial destiny. Truly, Ajay Dusane and SAMCO Securities are driving profit with purpose, through supporting the category of Traders, and without any direct and sharp focus on customer acquisition. Which they really do not have to and should not do with a series like this. If this series can inform and inspire next generations in trader families, and others who are yet to get inspired to take up trading for own profit with the help of the SAMCO Trading App, that should be more than enough. And going by the excellent first episode produced, should be an additional benefit of the category empowerment that Traders Ka Andhekha Sach has set out to achieve.
Authenticity and Boldness: The Winning Formula
As our conversation draws to a close, Ajay Dusane leaves us with valuable insights. He emphasizes the importance of authenticity and boldness