With 37.35 million unique viewers, translating to a reach of 7.41%, JioCinema was the top platform in week ten of 2024 (COTT Week: 3rd Mar ’24 – 9th Mar ’24), as reported by Chrome OTT.
During Week 10 of 2024, India vs England on JioCinema was the top title with 19.91 million unique viewers, translating to a reach of 3.95%. Notably, India vs England also claimed the top spot among top binged titles with 6.96 million unique viewers, translating to a reach of 1.38% in COTT Week 10 of 2024.
Salaar, streaming on Disney+ Hotstar, emerged as the top movie this week with 2.87 million unique viewers, resulting in a reach of 0.57% in COTT Week 10 of 2024.
Top 3 OTT Platforms
During Week 10 of 2024, JioCinema, Disney+ Hotstar, and Netflix emerged as the top three OTT platforms in India. JioCinema led the pack with a reach of 7.41%, equivalent to 37.35 million unique viewers.
Disney+ Hotstar secured the second spot on this list with 27.17 million unique viewers and a reach of 5.39%. Securing the third position, Netflix achieved a reach of 3.47%, corresponding to 17.49 million unique viewers.
| Platforms | Reach | Unique viewers (Mn)* |
| JioCinema | 7.41% | 37.35 |
| Disney+ Hotstar | 5.39% | 27.17 |
| Netflix | 3.47% | 17.49 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
Top Shows
During the ninth week of the year, India vs England on JioCinema claimed the top spot, reaching 3.95%, which translates into 19.91 million unique viewers.
Following closely, the Women’s Premier League 2024 on JioCinema secured the second place with a reach of 0.71%, equivalent to 3.58 million unique viewers.
Maamla Legal Hai, available on Netflix, secured the third spot, garnering 2.12 million unique viewers with a reach of 0.42%.
| Shows | Reach | Unique viewers (Mn)* |
| IND VS ENG (JioCinema) | 3.95% | 19.91 |
| WPL 2024 (Jio Cinema) | 0.71% | 3.58 |
| Maamla Legal Hai (Netflix) | 0.42% | 2.12 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
Top Binged Show
India vs England on JioCinema claimed the top spot as the most-binged title this week, reaching 1.38%, translating into 6.96 million unique viewers.
Following closely, Women’s Premier League 2024, on Jio Cinema secured the second place with a reach of 0.25%, equivalent to 1.26 million unique viewers.
The Maamla Legal Hai, streaming on Netflix, secured the third spot and garnered 0.19 million unique viewers, with a reach of 0.96%.
| Binged Shows | Reach | Unique viewers (Mn)* |
| IND VS ENG (JioCinema) | 1.38% | 6.96 |
| WPL 2024 (Jio Cinema) | 0.25% | 1.26 |
| Maamla Legal Hai (Netflix) | 0.19% | 0.96 |
Binge:- Shows/Web series: Calculated on the basis of a Minimum of 3 episodes viewing across 24 Hours.
Top Movies
During week ten of 2024, Salaar, streaming on Disney+ Hotstar, emerged as the leading movie with 2.87 million unique viewers, resulting in a reach of 0.57%.
Dunki streaming on Netflix, secured the second position with 1.61 million unique viewers, resulting in a reach of 0.32%.
The Kerala Story streaming on ZEE5, achieved a reach of 0.31%, engaging 1.56 million unique viewers.
| Movies | Reach | Unique viewers (Mn)* |
| Salaar (Disney+ Hotstar) | 0.57% | 2.87 |
| Dunki (Netflix) | 0.32% | 1.61 |
| The Kerala Story (Zee5) | 0.31% | 1.56 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.
The platform offers various on-the-go features, including live viewership of platforms and shows, real-time migration of platforms, and a customized web dashboard accessible from anywhere. Users can access a rich and comprehensive client interface to access detailed viewership, share, TSV data reports categorized by demographic, genre, and market, all on-the-go.
Chrome DM’s COTT (www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps.
These inputs are captured across a subset of Chrome’s panel of 70,406 respondents. The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics.
Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.