When was the last time you heard a pharma association pull up a member for even serious violations of the law?
Highlights: The government has notified a circular that prescribes a uniform marketing code to be followed by pharmaceutical companies This will be yet another attempt to regulate the practices adopted by companies to push their medicines to doctors for prescribing to patients However, the code is a voluntary one that industry associations are expected to hold their members accountable to Lack of legal enforcement of the code means that it may suffer the same fate as earlier attempts to rein in malpractices While the...