‘I had a wake-up call that led to Pitstop – it shouldn’t take a health scare for men to start optimising their lives’

As Emmett Kilduff was researching his own health issues he spotted a gap in the market, and his wellness app was the result

‘We are saying: 'Take a pitstop. It’s your life, you only get one',’ says Emmett Kilduff. Photo: Gerry Mooney

Mary McCarthy

The famously hard-driven world of investment banking seems like an unusual background for the creator of Pitstop, a wellness app aimed at men.

While the wellness industry is worth billions, it can be perceived as light on substance and heavy on emotive language. For Pitstop founder Emmett Kilduff, though, the road to wellness is all about the data.