Lexar, a prominent global provider of memory and storage solutions, partnered with its national distributors Redington Ltd, Creative NewTech Ltd, and New Color India Films, to conduct an extensive channel roadshow across India. This roadshow, spanning metro cities like Delhi, Mumbai, Bengaluru, and Chennai, aimed to bolster and broaden Lexar’s distribution network in India while introducing its innovative product range to the market. The initiative sought to engage with partners, establish new collaborations, and ensure consumers access genuine storage solutions with data protection, high speeds, and large capacities, coupled with top-notch customer service.
The memory solutions industry in India is experiencing notable growth, driven by increasing demand for data storage and security, the rise of the content creation industry, and growing adoption of cloud computing. Government initiatives promoting digitalization and internet penetration further contribute to the favorable market conditions for memory solution providers. The surge in demand for gaming, multimedia content, and data-intensive tasks has also fueled this growth.
Lexar is poised to introduce its comprehensive range of products, including Portable SSDs, next-gen gaming RAM, Micro SD cards, and Gen 5 NVMe SSDs, to meet the escalating demand for high-speed, high-capacity memory solutions in India. These products, crafted by a team of over 1000 R&D engineers and tested across more than 2000 devices, promise to deliver superior performance, ensuring data integrity and authenticity in the market.
Mr. Fissal Oubida, General Manager of Middle East, Africa, and the Indian Subcontinent at Lexar, expressed the company’s commitment to catering to the evolving needs of Indian consumers and businesses. He highlighted Lexar’s expanding market share in India and its dedication to establishing a strong presence in various segments. Emphasizing Lexar’s innovative product lineup, Mr. Oubida underscored the company’s potential to positively impact the lives of Indian consumers.
In addition to the roadshow, Lexar plans to implement robust digital campaigns and channel strategies to educate customers on the innovative use of its products through authorized distributors in India. The company also intends to enhance its after-sales service by launching localized customer support channels in Tier 1 and Tier 2 cities. To increase brand visibility, Lexar aims to establish its presence in over 200 retail shops in each metropolitan city in India.
Lexar remains committed to ensuring the availability of its products across India, offering seamless product replacement and exemplary customer service through its expanded professional team in the country. Consumers can expect Lexar products to be accessible through major retail and e-commerce outlets, including Croma, Reliance Digital, Amazon, and Flipkart, ensuring widespread availability and accessibility.