Connecting buyers and suppliers at Hotel & Hospitality Expo Africa 2024

Wednesday, March 13, 2024

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According to a recent forecast from Africa Outlook, Africa is anticipated to become the second-fastest-growing tourism destination in 2024, fueled by a revitalization in travel and investment. To cater to this increasing demand, the 7th edition of the Hotel & Hospitality Expo Africa has been revamped to facilitate connections between hospitality buyers and a diverse array of global suppliers and brands.

“The all-new Hotel & Hospitality Expo Africa is the ultimate destination for the hotel and hospitality sector in Africa,” says Margaret Peters, Event Manager: Food & Hospitality at dmg events. 

“And as part of our commitment to providing more value to the African hospitality sector, the Hotel & Hospitality Expo Africa is excited to announce the launch of the interiors and fit-out sector within the main event, taking place in South Africa from 11 – 13 June 2024 at the Sandton Convention Centre.” The event aims to link architects, interior designers, and purchasers in the hotel and hospitality sector with suppliers and brands. This platform enables key stakeholders to access a broad spectrum of global products, engage with industry experts, and draw inspiration for their ventures.

out is a truly unique sector that showcases specialised parts of the interiors industry including lighting, furniture, furnishings, homeware, artisan products, textiles, office equipment, surface materials, hospitality interiors, and more, and is designed to foster meaningful business connections and inspiration. Get ready for an unforgettable experience that is as bold and dynamic as the African continent itself,” Peters adds. 

Earlier this year, the most recent African Hotel & Hospitality Confidence Index was published, reflecting the buoyancy of the industry. An impressive 80% of respondents, including hotel, bar, and restaurant operators, as well as industry suppliers, express a sense of increasing confidence and optimism for the future.

Among the top trends highlighted is the integration of artificial intelligence (AI) into hospitality operations. The Confidence Index reveals that one in four businesses are already utilizing AI tools to enhance their operations. Such trends will be prominently featured at the upcoming event, as stakeholders seek to capitalize on Africa’s expanding population. With the emergence of a burgeoning middle class and the development of megacities, the demand for hospitality services is expected to rise significantly.

“With sustainability and technological transformation shaping the sector, the trends, services and products that will determine Africa’s hospitality journey as a vibrant international destination will be uncovered at the Expo,” Peters says.   

The event aims to link architects, interior designers, and purchasers in the hotel and hospitality sector with suppliers and brands. This platform enables key stakeholdaEarlier this year, the most recent African Hotel & Hospitality Confidence Index was published, reflecting the buoyancy of the industry. An impressive 80% of respondents, including hotel, bar, and restaurant operators, as well as industry suppliers, express a sense of increasing confidence and optimism for the future.

Among the top trends highlighted is the integration of artificial intelligence (AI) into hospitality operations. The Confidence Index reveals that one in four businesses are already utilizing AI tools to enhance their operations. Such trends will be prominently featured at the upcoming event, as stakeholders seek to capitalize on Africa’s expanding population. With the emergence of a burgeoning middle class and the development of megacities, the demand for hospitality services is expected to rise significantly.ers to access a broad spectrum of global products, engage with industry experts, and draw inspiration for their ventures.

Previous participants have seen an 88% increase in brand awareness, while 81% have generated new sales leads. “Africa is primed for the hospitality market and the event is the perfect platform for exhibitors to showcase their brand,” Peters adds.  

An exciting highlight of this year’s event is the Southern African Housekeepers League of Champions, showcasing teams in a dynamic live competition to demonstrate their skills and expertise.

Furthermore, this year’s event is conveniently co-located with the 21st edition of Africa’s Big 7, fostering connections with buyers from all over Africa to facilitate product sourcing, forge new partnerships, and finalize export and import agreements within the food and beverage industry. Additionally, it is co-located with the 30th edition of SAITEX, offering attendees the opportunity to strengthen international and local business ties across various trade sectors.

“The three shows offer an enticing buyer’s journey, allowing for multiple departments to converge at one venue and find ample suppliers according to their needs. Attendance will generate quality leads and new opportunities within a targeted audience, seeing Africa’s hospitality sector thrive,” Peters concludes.  

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