Easter 2024 to reach record breaking figures in Spain

Tuesday, March 12, 2024

Spain looks forward to record breaking Easter Holy Week 2024.

The tourism sector is preparing to experience a record-breaking Holy Week, marked by unprecedented optimism and anticipation of bookings that they predict a historic year.

Euphoria takes over the hotel chains, which, despite the rise in prices driven by inflation, foresee a season of high occupancy and unprecedented profits.

The tourism boom sparks enthusiasm in the hotel sector

With less than fifteen days left until the start of the Easter holidays, expectations in the tourism sector could not be higher.

The large Spanish hotel chains, consulted by reliable sources, anticipate an exceptional season, confident of exceeding revenue per room thanks to a notable recovery in advance reservations.

The Tourism Board already indicated that occupancy would be around 70% in the main cities, an indicator that heralds the “best quarter in the history of Spanish tourism.”

Anticipation makes the difference

This year, the advance of Easter to March has worked in favor of the sector, generating a notable increase in reservations, especially in ski and snow destinations.

The Minister of Industry and Tourism, Jordi Hereu, did not hesitate to describe the upcoming Holy Week as “historic”, with expectations of receiving two million more tourists and an increase of 3.700 billion in tourist spending.

Prices on the rise, but with demand that does not stop
Hotel chains, such as Meliá Hotels International, report an increase in sales of 10% compared to Easter last year, accompanied by an increase in the average rate of up to 15% in vacation hotels.

This phenomenon is not exclusive to one chain; Other large companies such as Riu Hotels and Resorts and NH Hotel Group are also experiencing similar or higher booking levels than last year, with robust demand from both the national market and traditional European markets.

A promising summer on the horizon

The anticipation is not only limited to Holy Week. Summer bookings have also started earlier than in previous years, with rates expected to grow by at least 5%.

Destinations such as the Canary Islands and the Costa del Sol are emerging as favorites, with occupancy rates approaching 90% in some establishments and rates that promise an average increase of 10%.

The vision of hotel chains: between optimism and caution

Although the outlook is largely positive, hotel chains maintain a cautious view, aware that the global economic context and logistical challenges can still influence market behavior.

However, the trend towards tourism recovery appears strong and sustained, driven by pent-up demand and confidence in the health safety measures implemented in tourist destinations.

A bright future for Spanish tourism

This year’s Holy Week not only promises to be a milestone in terms of occupancy and tourist spending, but also a turning point towards the full recovery of the Spanish tourism sector.

With a strategy focused on quality, anticipation and adaptation to new market demands, Spain is once again positioned as a reference destination worldwide.

The hotel sector, for its part, is prepared to face this challenge with innovation, quality in service and an offer that adapts to the expectations of an increasingly demanding and diversified tourist.

Holy Week 2024 will not only be remembered for the record numbers, but also as the moment when Spanish tourism began to sculpt its path towards a promising future.

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