Tuesday, March 12, 2024
MONPURE, the renowned scalp and hair wellness brand, has enlisted the expertise of luxury lifestyle agency Storrington Collective to oversee its public relations activities in the UK. This pioneering haircare company stands out as one of the premier emerging luxury brands in Britain’s beauty industry, lauded for its innovative treatments and revolutionary formulas designed to promote holistic hair health.
At the forefront of haircare innovation, MONPURE leads the way in developing targeted solutions rooted in hair longevity science. These solutions proactively tackle the underlying causes of scalp health issues and hair wellness concerns. Through a combination of advanced techniques, MONPURE fosters a nurturing scalp environment, awakens dormant hair follicles, and triggers the scalp’s natural healing mechanisms. These approaches are seamlessly integrated into both clinical and spa settings, as well as through the brand’s range of topical solutions.
Recognizing the pivotal role hair plays in individuals’ lives, MONPURE places a strong emphasis on fostering robust and vibrant hair. According to a study involving 435 participants, a staggering 87% perceive their hair as a reflection of their identity, with over two-thirds admitting to feeling self-conscious and hesitant to discuss hair-related issues, even with close confidants.
“Hair is the one major signifier of health and beauty,” says Nate Bigger, CEO of MONPURE. “We are born with approximately 100,000 hair follicles. Once they go, they go, so it’s very important to take care of the follicles that we’ve got.”
MONPURE is on a mission to rewrite the narrative, empowering individuals to reclaim inner confidence while promoting strong, healthy hair. Departing from traditional hair styling and aesthetics, MONPURE places paramount importance on hair and scalp health. Trailblazing in the industry, the brand pioneers the use of active ingredients like retinol, lactic acid, and salicylic acid in hair care, accelerating cell turnover on the scalp and enhancing skin condition. This nourishment from within strengthens the scalp and hair, fostering robust growth and vitality.
Continuously dedicated to research, MONPURE focuses on protective ingredients and formulas, such as vegan silk peptides, which shield hair from environmental pollutants. Through innovative formulations, MONPURE’s products are proven to remove 83 percent of carbon particles with every wash, contributing to a cleaner, healthier scalp and hair.
With a diverse team of experts including scientists, trichologists, doctors, and dermatologists leading the charge, MONPURE pushes the boundaries of hair wellness. Their goal is to provide tangible solutions for hair loss, thinning, and scalp irritation, offering real results rooted in scientific innovation.
Li Boatwright, founder, and CEO of Storrington Collective, comments: “MONPURE empowers confidence with a significant shift from styling to the importance of hair and scalp health. Storrington Collective is delighted to represent MONPURE in its revolution in the world of beauty and health. We are re-writing the narrative of hair care through the merging of science and luxury into an exciting scenario for the future.”
Tuesday, March 12, 2024
