Friday, March 8, 2024
Trip.com Group, a leading global travel service provider, has been dedicated to promoting female empowerment in the travel industry through various initiatives, from childcare subsidies to advancing women into leadership positions. This International Women’s Day, Trip.com Group reaffirms its commitment to giving back to the community by celebrating women’s achievements in the industry and launching mentoring and social impact events worldwide.
“Women make up 54% of the tourism workforce, higher than in other sectors. But we need faster and greater progress in elevating more women to decision-making roles and providing equal opportunities,” says Ms Jane Sun, CEO of Trip.com Group. “Investing in women and empowering them on their journeys are crucial for achieving this goal.”
Highlighting the journeys of women in the travel industry, Trip.com Group introduces “Women in Travel: Discover Her Journey,” an e-magazine showcasing diverse stories of women who have excelled in various sectors such as airlines, hotels, technology, and design. One feature spotlights Ms Thila Munusamy, Sales & Marketing Director of LEGOLAND Malaysia Resort, who shares insights on making the resort a top destination for families.
In line with its commitment to empowering women in the workplace, Trip.com Group partners with organizations globally. In Singapore, it collaborates with BoardAgender to promote more women into board director roles. In Korea, Trip.com partners with the Jongno Women Resources Development Centre for mentoring events, while in London, CEO Ms Jane Sun engages in a dialogue on women in leadership with Dr Andromachi Athanasopoulou of the Saïd Business School, University of Oxford.
Moreover, Trip.com Group’s “Journey of Mulan” project aims to provide more than 20,000 job opportunities for women in the travel industry. Additionally, the company supports community initiatives, including sponsoring support group gatherings for breast cancer patients in Hong Kong and offering unique land and sea adventures for migrant domestic workers in Singapore.
Trip.com Group also prioritizes family support in the workplace, offering childcare subsidies, cash bonuses for employees with newborns, hybrid work systems, taxi reimbursements for pregnant women, and nursing rooms for breastfeeding mothers, demonstrating its commitment to creating a gender-inclusive environment.
“A diverse, gender-balanced workforce is essential to achieving our mission of ‘pursuing the perfect trip for a better world’,” said Ms Sun, “By caring for our employees, empowering them to grow, and collaborating with like-minded partners, we stay committed to driving change toward inclusive progress in the world of travel.”
Friday, March 8, 2024
