In time for International Women’s Day this Friday, Häagen-Dazs is delighted to reveal the five winners of The Rose Project Class of 2023, a global initiative that invited nominations from around the world to recognize unsung trailblazing women, in honor of the brand’s unsung female co-founder Rose Mattus.
The Class of 2023 winners include Eunice Maia from Portugal, Jennifer Seifert and Karol Ivanna Aceves Flores from Mexico, Sarah Kandolo from South Africa, and Yarett Piñeiro from Puerto Rico. From over 2,500 applications from over 20 countries with an initial shortlist of 50 including 3 Indians, the winners were chosen for their efforts and societal contributions by a stellar all-female judging panel from across the globe. Each will receive an equal share of the $100,000 USD bursary grant to help them continue their work or give to a cause they are passionate about.
As part of Häagen-Dazs’ global commitment to empower and support women at all levels, this year the brand is pledging to support women-centric charities across Asia and Europe, via bespoke Rose Project product bundles to be launched ahead of International Women’s Day. In India, a portion of Häagen-Dazs Shops proceeds from the month of March will be donated to support the Navjeevan initiative to help empower distressed women via BAIF Livelihoods.
On Friday 8th March 2024, Häagen-Dazs will yet again offer a global free scoop giveaway as well as promotions for its ‘Founder’s Favourite’ Vanilla ice cream in celebration of Rose Mattus and her beloved original flavor to consumers to mark International Women’s Day across Shops in Europe, Asia, Latin America, and South Africa. In India, free Vanilla scoops will be given in all Häagen-Dazs Shops nationally across Mumbai, Delhi NCR, Bangalore, Chennai, and Kolkata.
As part of the celebration, a limited-edition International Women’s Day batch of 1960 Häagen-Dazs ‘Founder’s Favourite’ take-home ice cream pints has also been created to honor Rose Mattus. These commemorative pints will be available in all Häagen-Dazs Shops in India throughout the month of March to mark Women’s History Month.
Häagen-Dazs announced that The Rose Project will be live for a second year to recognise women for the Class of 2024. Nominations are now open and can be submitted via https://iwd.haagen-dazs.global/ until 31st July 2024 for yourself or any another unsung woman who deserves recognition for their trailblazing efforts, achievements and societal contributions for a chance to win $20,000 USD funding grant.
Aurélie Lory, Global Managing Director of Häagen-Dazs Shops and member of The Rose Project judging panel, said, ‘’As a brand proudly co-founded by a woman, Häagen-Dazs is committed to honour this legacy to support and empower women at all levels. The Häagen-Dazs Rose Project is the perfect platform for this. This year, across International Women’s Day, not only will we be announcing our first five trailblazing Rose Project winners, but extending our support to grassroots charities and celebrating everyday heroes with our Vanilla scoops giveaways in Shops. We hope this year’s incredible winners inspire other talented and unsung women to share their own story or put others forward in this year’s nominations.”
For more information on the five winners of the Class of 2023 and their stories, and for further details on how to nominate talented #womenwhodontholdback for The Rose Project Class of 2024, visit https://iwd.haagen-dazs.global/ or Instagram via @haagendazs_roseproject.