I often joke that if I had to choose one category to spend money in, it would be skincare and makeup. However, with the cost of living continuously increasing, I've been thinking twice about a Sephora run because it can end in me sometimes spending money on things I don't need. Still, social media makes me feel like I do.
For as long as we can remember, ads have always told women to fix something — products to cover up gray hair, makeup to cover skin imperfections, expensive razors to be hairless. IMO, nowadays, social media has made this even worse, with millions of people online talking about products we "need" to feel feminine, put together, or youthful.