Tuesday, March 5, 2024
Turkish Airlines proudly announces its partnership with Melbourne Victory Football Club, marking a significant collaboration as the Principal Partner for the esteemed professional sports team for the next three years, beginning from the 2024/25 season.
With a rich legacy of supporting diverse sports disciplines and teams globally, Turkish Airlines brings to this alliance a tradition of nurturing athletic talent and sportsmanship. By aligning with Melbourne Victory, renowned for its indomitable spirit and remarkable accomplishments, Turkish Airlines expands its extensive portfolio of sports engagements while reaffirming its commitment to uniting cultures and communities through the universal passion for athletic excellence.
As the front-of-shirt partner for Melbourne Victory’s Isuzu UTE A-League Men’s and Liberty A-League Women’s teams, as well as across all Academy sides, Turkish Airlines will enjoy prominent visibility. The partnership will encompass various in-stadia activations, signage, and digital platforms.
Melbourne Victory now stands alongside other esteemed sporting entities in Turkish Airlines’ roster, including the UEFA Champions League, Türkiye National Football Team, and several of Türkiye’s premier domestic football clubs.
On the new partnership Turkish Airlines Chairman of the Board and the Executive Committee Prof. Dr. Ahmet Bolat, stated: “We are glad to embark on this journey with Melbourne Victory—it’s a truly fitting partnership right now as we celebrate our inaugural entry into the vibrant city of Melbourne. Leveraging our shared values of excellence and passion for success to create memorable experiences for football fans and travellers alike is traditional for our airline at this point as we support numerous clubs in many athletic branches.”
Caroline Carnegie, Managing Director of Melbourne Victory also expressed her excitement about the newly formed alliance between the worlds of sports and aviation: “We are excited to welcome Turkish Airlines as our Principal Partner, especially as they embark on their expansion into Melbourne from March 2024. As a global powerhouse of the aviation business and one that wins countless awards for their service, customer satisfaction and sustainability, we are proud to be able to partner with them for the next three years and help them launch their brand into the Australian market.”
During the weekend, Turkish Airlines marked the commencement of its maiden flight to Melbourne and disclosed intentions to include Sydney in its network by the conclusion of 2024.
The freshly inaugurated Melbourne flights are scheduled thrice weekly, utilizing the Boeing 787-9 Dreamliner for winter operations and the A350-900 for summer operations.
Tuesday, March 5, 2024
