AI is everywhere — and brand experience agency Jack Morton has given it a singular twist.

The agency has created Xara, an AI-generated virtual intern that explores emerging technologies to help shape brand experience. It will showcase Jack X, Jack Morton's innovation practice, which offers expertise in AI, data, and real-time 3D.

An introductory video is running on Jack Morton and Jack X social channels.

Xara will share insights on experience innovation, as well as AI's uses via social content and podcasts.

"Xara brings a fresh perspective, not just telling but showing marketers the possibilities of AI," says Damian Ferrar, Jack X's global head. "We encourage experimentation, and Xara is a testament to that."

The 3D character XARA and assets were designed by the Jack X London in-house design and development team. Unity was chosen to build and rig the character, due to its real-time animation properties, alongside a text-to-speech AI plugin, with real-time lip syncing.

Jack Morton is part of IPG. Its specialized practice brands include Jack Health, Vivi, Jack 39 and Genuine. TikTok, Canva, Here Technologies, Unilever and Cadillac are among the agency's clients.