Rolling Loud is returning to Hollywood Park in Inglewood on March 14-17 with headlining sets by Ye + Ty Dolla Sign, Nicki Minaj, Post Malone and Future x Metro Boomin.
The massive four-day hip-hop music festival settled onto the grounds just outside SoFi Stadium in 2023 and this year, the globally recognized fest is celebrating its 10th anniversary, so fans can expect a few surprises along with elevated on-site activation experiences, rides, games and other activities to go along with days filled with music.
Under the visionary leadership of founders Matt Zingler and Tariq Cherif, Rolling Loud has emerged as a prominent brand in the realm of streetwear and hip-hop events. Notably, the festival has expanded its lineup to include Latin artists, incorporating Regional Mexican names into the bill.
Here’s what fans need to know before heading out to Rolling Loud.
Last minute additions
If you were already holding on to passes for Rolling Loud, last month promoters offered a bonus day to the originally scheduled three-day affair. Rolling Loud announced that Ye (formerly Kanye West) and Ty Dolla Sign would officially kick things off from 5-10 p.m. on Thursday, March 14 as the pair are currently promoting their album, “Vultures 1.”
Those with three-day passes were sent a special RSVP link and can attend the performance at no additional cost. Single-day passholders were sent a link with the opportunity to upgrade to three-day passes for access to Thursday. General admission three-day passes are currently $299 plus fees.
Lineup and Stages
The Rolling Loud lineup caters to hip-hop lovers with a twist of Regional Mexican music. The fest includes more than 100 artists gracing three stages: Gopuff Daddy Stage, Culture Kings Stage and the Loud Stage.
Following Ye and Ty Dolla Sign’s performance, Friday, March 15 will be capped by Nicki Minaj along with support from YG & Tyga, Rae Sremmurd, Lil Tecca, Sexxy Red, Chino Pacas, BLP Kosher, DD Osama, Fat Nick and more.
Saturday, March 16 will wrap with Post Malone after sets by Suicideboys, Summer Walker, Big Sean, Bones, Larry June, Flo Milli, Veeze and others.
Sunday, March 17 features a special headlining set by Future with Metro Boomin and the day will also highlight talent like Don Toliver, Bryson Tiller, Chief Keef, Mozzy, That Mexican OT, NLE Choppa and more.
It’s Pink Friday
For Minaji’s set on March 15, the day has been dubbed Pink Friday by promoters in homage to her latest album, “Pink Friday 2,” a sequel to her 2010 debut. Fans attending on this special day can look forward to exclusive limited-edition merchandise and Minaj-centric activations. This performance marks Minaj’s sole appearance in the Los Angeles area as part of the 2024 Pink Friday 2 Tour.
Minaj’s is sure to mix in favorites like “Moment 4 Life” and “Super Bass” alongside the newer material including “FTCU,” “Everybody” and “Super Freaky Girl.”
Things to do on-site
In celebration of the hip-hop brand’s 10th anniversary, organizers are stepping up the overall experience with various activities for attendees. The festival grounds will debut the RL Block, a new area featuring a basketball court where fans can enjoy three-on-three games. Additionally, Lot 420 will host skateboarding demos by DGK.
For those seeking unique photo opportunities and entertainment, LoudPunx Alley will take center stage, adorned with towering 40-foot punk dolls and a karaoke stage.
VIP passholders are in for a treat, too, and will have access to complimentary services, including glam makeovers at Bunny’s Bae Bar, free haircuts at Loud Cuts and tattoos offered by the House Of A Thousand Roses pop-up.
As for rides, guests can enjoy the classic Ferris wheel, along with the addition of the Super Shotcaller, which will be reserved exclusively for VIP pass holders.
Rolling Loud California
When: 5-10 p.m. March 14; 3-11 p.m. March 15; 1-11 p.m. March 16; 1-10 p.m. March 17
Where: Hollywood Park, 1011 Stadium Drive, Inglewood
Tickets: Three-day general admission and general admission plus passes are $299-$499; three-day VIP passes start at $599; one-day general admission passes starting at $139. All passes are available rollingloudca.com.